Let's be internet friends

A few weeks ago, I shared with you the benefits of site speed optimization as an effective method of improving your website’s SEO. In a nutshell, when search engine spiders find that your website is easy to load and without too many hiccups, then you will most probably find your pages at the top of Google rankings. Having a fast-loading website will also increase your follower count, since your site visitors will have a great browsing experience and never get impatient as they read your pages.

For this article, I’ll be focusing more on a particular way to speed up your website, and that is through the use of content delivery networks (CDN). This term has become a buzzword on its own, much like the recent hot-topic terms “cloud” and “localized SEO”, and its impact on site speed has proven to be huge.

If you’re not yet familiar with the term, CDN is a network created to serve your website visitor’s content requests faster than usual. When you enroll in a CDN, you get blazing-fast site speed from high-powered servers that cache your website content for your visitors. Most CDNs have set up several server locations all around the world, thereby making sure that your content is served by the closest servers to your site visitors.

Some of the advantages of using CDN include multiple hosting (with your website “copied” by many servers worldwide) and an overall faster page loading rate. The latter happens because of the proximity of the CDN servers to the users accessing your site content. The nearness of the servers reduces page time-outs, and makes that huge photo pop out faster than a finger snap!

In case you want to use CDN for your website, you can consult with your SEO company or I.T. expert. However, if you plan to do the dirty work yourself, here are some search engine optimization tips to get you started in setting up CDN to boost your website speed:

  • Use popular CDNs even if they seem to cost more. There are many CDN providers out there, but it’s best to employ the services of reputable providers such as Akamai, MaxCDN and Amazon Cloudfront. These CDNs are popular not only because they’ve been in the business for quite a while, but due to their reliability. Sure, they might be a little more expensive that the other smaller players in the market, but you wouldn’t want to risk your site’s SEO for a few more savings, right?
  • Use a subdomain. This tip is for advanced users, but I highly recommend you to set up a subdomain for your CDN-served content, rather than let the CDN host them (e.g. yourcontent.CDNprovider.com). Aside from prettifying your URLs, it also gives a more professional look to your pages.
  • Don’t change filenames of content served through CDN. It’s highly advisable to retain the filenames even when you’ve transferred some of your content to CDN. This way, if you change your mind and want to revert to your original host server, then you don’t need to update your filenames again.

New call-to-action

Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

SEO Expert: An Essential Guide On Becoming An SEO Expert

How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest, it’s hard to blame them – when trying to figure out how to become an expert on SEO, one soon realizes that there is a massive amount of information and work that goes into putting together a successful SEO campaign. The focus of this article is to help you learn and become an SEO expert. It goes without saying that through trial, …

Read Article
3 Min Read
SEO Public Relations: How Does It Work Within Your Strategy

All public relations experts understand the importance of getting information in front of the right audience at the right time. However, while that’s undoubtedly true for PR, it’s the foundational principle of any Search Engine Optimization strategy as well. In fact, PR and SEO can even go hand in hand, helping to get the most out of every single message that you put out. Ensuring that your company gets attention and increases brand awareness on as many channels as possible. But how do PR and SEO work together? Let’s explore. How PR & SEO Work Together Not too long ago, …

Read Article
5 Min Read
The Truth About .com, .net, and Their Impact on SEO

If you’ve ever researched domain extensions and their influence over search engine rankings, you’ve likely seen a lot of contradictory information about whether or not they are an important factor. In today’s post, we’ll be getting to the bottom of the .com vs .net SEO debate and providing our readers with the facts they need to make the best decision for their business. But first, let’s cover the basics. What is a Domain Extension? When you type a website URL into a web browser like Google Chrome or Apple Safari, you are using a domain name. For example: “https://victoriousseo.com/” is …

Read Article
4 Min Read
Let's give your business the attention it deserves