When it comes to search engine optimization (SEO), people go to great lengths to boost traffic to their websites. You can always go either way in terms of SEO, but it’s probably best to stick to white hat SEO when formulating your strategies. It’s a good thing that many of the SEO case studies that we see online are reaping the benefits of white hat methods.
Implementing white hat SEO techniques may seem like a daunting task at first, but doing this gives you a better chance of seeing long term results for your marketing efforts. While black hat SEO can bring traffic faster to your site, it is temporary and bordering on illegal. Once search engines discover the evil schemes that you resorted to, they may hurt your search ranking pretty badly.
On the other hand, white hat SEO uses techniques that comply with search engine best practices and guidelines.
SEO Case Studies To Showcase Benefits of White Hat SEO
Many SEO case studies have revealed an increase in website traffic when they started using following hat SEO rules. While it will not give your website instant popularity, you will definitely see the results in the long run. It’s like planting seeds – you need to nurture them, and monitor their growth until you can sell the fruits after some time.
Perhaps the only problem with white hat is that it takes time to see the results, which is why some business owners resort to black hat SEO techniques. This is an absolute no-no!
Here are some SEO case studies featuring some companies that have experienced the advantages of white hat SEO:
Directory Spot is a global online directory app for churches, organizations, and local groups. After the company hired Victorious SEO for their link building campaign, Directory Spot reaped the benefits of white hat SEO.
They experienced a 144% increase in linking domains, 168% increase in overall traffic, and additional 24,916 Google search visitors in a span of only 3 months. Moreover, 80% of its targeted keywords appeared on the first page of Google Search.
In short, Victorious SEO transformed Directory Spot from near-nil organic traffic to over 8,000 visitors a month.
Skypax is a UK-based shipping company specializing in international parcel services to the United States. After Victorious SEO customized their website with SEO strategies, Skypax witnessed an 89% increase in linking domains, and 6.7% increase in organic search clicks – that’s a jump from 12 clicks daily to more than 8200 clicks every 90 days!
In 3 months, Skypax received 110,000 Google search impressions and jumped 285 Google spots.
Most SEO case studies reveal that white hat SEO is a sustainable way to make your website rank in Google search pages. Black hat SEO can deliver traffic but once the search engine algorithm changes, the traffic will disappear. In contrast, white hat SEO will bring authentic traffic as they are compliant with SEO best practices.