What is SEO-friendly content? At face value, a content-rich website is full of content that people want to read. But beyond that, the best content for a website is rich in keywords that match the queries used by prospective customers. While more content is essential, unique information that fulfills the searcher’s needs is the best web content to have.
SEO Content Guide
Are you ready to rank? Download this ebook & learn how to craft content that hits the top spot in Google Search.
How To Create SEO-Friendly Content
There are strategies for creating and developing rich content that can produce tangible SEO benefits for your site.
To produce content-rich websites that drive organic traffic, we’ve built three best practices into our content development and creation process. Check them out below!
1 – Start With Keywords
When we create content — either for ourselves or our customers — we start with thematic keyword research to target the queries and search intent that will bring in qualified traffic. That research informs which pages we create, the keywords that we incorporate, and the anchor text we use for internal linking.
Beware of Keyword Cannibalization
Keyword cannibalization is when multiple pages on your site are competing for the same set of keywords or search intent. Even if individual pages seem distinct to you, Google might have difficulty differentiating them.
As you build out core pages and SEO-friendly articles for your blog, be careful to keep track of which keywords you want to associate with each page. I recommend keeping a spreadsheet of pages on your site and the primary keyword you’ve optimized each one for. You’ll want to make sure that each keyword (and by extension, its search intent) isn’t actively or accidentally targeted by more than one page on your site. This can get complicated, which is why it’s helpful to run a periodic performance report on Google Search Console to see if there’s more than one URL ranking for a specific query.
Keyword Research Informs Which Content You Write
An added benefit of starting with keyword research is that it will often reveal content gaps and opportunities you’ve missed to provide information that your prospective customers are looking for. By focusing your writing efforts on producing content that benefits your audience, you’re fulfilling another SEO best practice of creating a content-rich website.
2 – Produce Valuable, No-Fluff Content
When you create search-optimized content that offers little value to readers, they’re not going to stick around to read it, much less explore what else you have to offer on your website. Google knows this, and it can be pretty difficult to rank at the top of search results if you’re not offering something of unique value that hasn’t already been indexed in search results. Moreover, in an effort to offer the best possible search experience for their users, Google will demote pages that do not offer a positive User Experience (UX).
A little competitive analysis goes a long way to finding topics of interest to your audience — allowing you to create something with even more value than your competitor’s pages. You can even take a deep dive into which keywords your site is already ranking for and dig into related topics or see what “people also ask” about those queries to enrich the content you write for your site.
Expanding your total content footprint for relevant topics also helps search engines like Google understand who you are, what you do, and where you fall among market leaders. We very often see customers with incredible resources quickly rank at the top of search results without much, if any, off-site optimization on newly published content. This is achieved by proving to Google that you are in fact a leader in your industry, offering the most valuable content that can be found on the web.
Creating valuable content is an unmistakable form of generosity. I’m not alone at Victorious in emphasizing people over profits. Yes, it takes considerable resources to produce great content, but making that investment tells your audience that you’re focused on what’s in it for them, not just what’s in it for you. Produce content that genuinely benefits those who visit your site, and they’ll come back for more information they can trust!
3 – SEO Optimized Content
Last but not least, optimize your content for search. Optimizing your content and metadata, and creating internal links with strategically chosen keywords is a key on-page SEO practice that will help you reap the full benefits of a content-rich website.
Adding internal links throughout your website will help build authority for the linked pages and make it easier for visitors to find the best website content you’ve got to share. Plus, it is super helpful for associating internal popularity and relevance signals throughout your own content (exactly like backlinks!), and ultimately improves crawl efficiency, crawl depth, and content accessibility on your website. The more you link to your content internally, the easier it is for Googlebot to find, understand, index, and rank it exactly where it should be in search results.
Adding on-page SEO best practices to great content is a win, win, win. Good for your prospective customers, good for search engines, and good for you.
Content Rich Website FAQs
Does my content need to be a blog?
No. Search engines don’t care whether your content is on a core page, a product page, or a blog post. So again, the core question to answer is: “Is the content unique and valuable?”
One big caveat is you want to be sure that regardless of where you put content on your site, it matches the search intent for that type of page. For example, you don’t want to target shopping queries in a blog post or use a product page to provide 2,000 words of informational content that’s better suited for a blog post.
Do I need to display an author for content?
A page without byline information can rank in search. However, sharing information about who writes your content builds trust with your audience and lends that person’s authority to the page. This is particularly important for Your Money Your Life (YMYL) B2C industries in Personal Finance, Law, Natural Products & Supplements, and Medical fields, in which trust signals and brand reputation can affect visitor’s perspective of you and your content. Whenever possible, we suggest you attribute your content to a specific author.
How do search engines judge content?
Search engine algorithms take thousands of factors into consideration when ranking pages to return for a specific query. But the most important one is whether or not your content fulfills the intent of the query the user typed into the search bar. So put yourself in a searcher’s shoes — what would you be looking for in a page about that target keyword?
Do I just need to add more words?
No. An SEO-friendly website has content that people want to read. More content is important, but it needs to be unique content that provides enough information on the topic at hand to satisfy the search.
Should I link to my own content within my website?
Yes! Internal linking is extremely valuable when it’s done correctly. It signals the importance of your content to search engines within the architecture of your website.
In a Nutshell
These best practices aren’t big, bold moves that will create immediate, significant changes. Instead, they’re incremental improvements you can implement consistently that will have lasting benefits over time. Developing a SEO-friendly content to build a content-rich website is an effective traffic-building strategy that will complement other SEO services in your campaign.