IN THIS ARTICLE:

    The company website is an effective marketing strategy for any business that wants to succeed online. With the potential of a company website to reach the global audience, having the right content to describe your business should be part of your formula to success.

    If you think you’ve got search engine optimization (SEO) down pat, think again. SEO is continuously evolving, and it now spans a lot of factors other than on-page factors and backlink building. The need to know about several other search ranking factors is of vital importance if you are serious in increasing organic traffic to your website.

    In this article, we will discuss how important SEO is to your overall inbound marketing plan.

    The Website Should Speak For The Business

    Let’s get one thing clear before you read further: Your inbound marketing efforts will be useless if you ignore the importance of your website.

    Most companies have put up their respective websites is to tap into a wider market reach round the clock. Your company website acts as a virtual marketing and sales representative that works 24/7. This is the reason why there is a need to provide quality content in your site that your customers may need.

    Here are some quick ways to enhance the quality of your website and boost its chances of getting discovered by potential customers:

    • Review the performance of your site and check if there are things that need to be improved.
    • Update the site content, and add new pages, blog posts, video, photos, and other useful information.
    • Create a new landing page that can entice more customers to check on the whole website. This strategy will be a good way to encourage people to check out what else you have to offer.

    Importance of SEO in Your Marketing Strategy

    In your online marketing strategy, you need to provide valuable information that will encourage your target audience to make an action (hopefully to buy something from you).

    shutterstock_454619194Aside from inviting your site visitors to return for more, the quality of content that you create has a direct impact on how you rank in organic search.  This clearly shows how content marketing is analogous with inbound marketing because it involves creating quality content with the goal of having positive results by turning your visitors into eventual customers.

    It should be noted that a company’s earning opportunity is no longer based on search engine results because there are several other channels through which a company may reach their target audience. Some of these strategies include email newsletters, online referrals, social media, direct word-of-mouth communication, sponsored ads, and live video platforms.

    With the recent Google Panda integration in Google’s ranking signals, it is now virtually impossible to get away with malicious black-hat SEO strategies to improve your website’s search rank. Google has found a way to stop websites from further influencing the search results page. In the latest Google algorithm update, content quality seems to remain as one of the top ranking signals.

    Conclusion

    SEO is a good way of getting your business on the online map. By using sound SEO strategies, your website should be able to bring in more leads, which will hopefully get converted to actual sales and boost your marketing strategy.

    In the long run, focusing on SEO doesn’t mean monitoring your search rank 24 hours a day. Instead, you should be targeting more towards developing high-quality content that both site visitors and search engine spiders will appreciate.

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