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One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene.

If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you!  Here are some of the reasons why SEO is important and why you should consider it as a marketing technique:

SEO is a cost-effective advertising strategy

SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.

It promotes business and brand visibility

Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages.

It enhances other marketing approaches

One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers.

SEO attracts inbound traffic

One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.

It provides opportunities for market analysis

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content. It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc. All these metrics are useful in helping you get to know your audience, their needs, and their expectations.

SEO builds customer trust and satisfaction

Customers are likely to trust sites that appear on first few pages of the SERP. This can be challenging for a startup whose brand is not yet well established. With SEO however, you have a good chance of attracting customers if you target the right keywords. As long as your pages show up, users are likely to click on your webpage.

In addition, when your website is optimized for SEO, your content is designed to deliver premium customer satisfaction. When users have a great experience using your webpages, they are encouraged to patronize your website and recommend it to other users.

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All in all, SEO is a practical and economical marketing technique. As consumers are becoming more attached to digital devices, traditional advertising such as print ads, television commercials, and banners are no longer enough to attract target markets.SEO allows your business to be visible and accessible to potential customers from all over the world, including those who may just be randomly browsing social media.

Don’t get left behind. Invest in an SEO strategy and keep your startup business growing.

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Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

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