I’m sure some of you still doubt the importance of search engine optimization (SEO) for your website. After all, if people are really interested in your product or service, then they’ll just drop by your website and browse through your content. You might think that investing on SEO or enlisting the services of search engine optimization companies will not really do much to boost your sales.
Let me stop you right there, and say that this kind of thinking is not of this world! If you look at society today, most of the people are online, probably hooked up with Facebook and other social networking sites. Most of the things that people read or learn about come from the Internet, and it’s not going to change anytime soon. In fact, the impact of online marketing is going to be bigger as each year comes.
Think about this: You are not alone. You might think that your company is churning out a unique product, but you’ll notice in a few months that someone else is already selling a similar item. Competition in business will continue to grow, especially with the availability of social media and search engines.
Still not convinced? Here are eight points to think about if you’re still adamant about spending time and money on SEO.
- Search engine traffic reaches the millions. An online report says that there are about 250 million searches on Google alone on a daily basis. Imagine how many potential customers you can attract!
- Online competition is fierce. If you work in a field of a bunch of companies vying for the attention of the same target market, then an aggressive online approach will work in the current generation. If you don’t, then your competitor will probably beat you to it, and reap the benefits.
- Search results have more click-throughs than online ads. Not many people are comfortable with advertisements, even in websites. Instead of buying credits for ad placement, why not boost your SEO and let the search engines put your links on its results pages? Earlier studies showed that more than 80% prefer to click search results rather than ad links.
- Online is the way to establish brand awareness. Consumers now turn to the Internet to search about their likes and interests. If online users see your pages on search results, they become more aware about your company and brand.
- Search engines are available 24/7. Unlike radio, print or TV ads that run only at specific time intervals – mostly when people are awake – online search is up anytime and anywhere.
- Print media is dying down. You’ve heard it in the news: a lot of big newspaper companies are already shifting from paper to online. Instead of paying for print ads, put your money on SEO instead.
- Get your target market like a marksman. Choosing the right keywords will make your website stand out in search results. In addition, you can fine-tune which particular demographic you want to become your customers, based on the search terms that they use.
- SEO is an online business card. People who browse the web will know your company more when they see you high up in Google rankings. Figuring in search results will provide you with more connections to your intended customerele.
If you’re ready to jump in, I suggest you start working on your site’s SEO now. You can also hire an SEO company to do the dirty work for you.