Most website owners have one goal in mind and that is to boost their search engine ranking. The good news is that there are many tips and tricks that can help them optimize their website and one of them is the site map. In this article, we will discuss the importance of an SEO site map, and how it can enhance the potential of your website to hit it big in search results.

What is an SEO Site Map?

As the name implies, a site map is a document that lists down the pages of your website. This makes it easier for online users to navigate your website, and for search bots to index your site pages. The site map serves as a communication tool between search engines and your website.

A site map shows Google the structure of your site, its sections, and the links between them. It helps the search engines understand the structure of your website while crawling it. Introduced in 2005, it is also known as URL inclusion protocols since they advise search engines on what to crawl.

Benefits of Having A Site Map

There are many reasons why creating a site map for your website is a good move. Aside from passing more data to search engines, the site map also offers the following benefits:

  • It lists down all URLs from your website, and provides search engines with a list of discoverable pages on your site.
  • It helps search engine spiders prioritize important pages. This way, bots will first focus on these pages.
  • It provides temporary information. By adding two optional tags, you can give additional data to search engines so they can easily crawl your search engines. The tag lastmod informs spiders when the page was last changed. Meanwhile, changefreq tells how often the page is likely to change.
  • It minimizes your reliance on external links that will make search engines locate your site. It also helps clean up messy links.
  • Site maps help classify website content.
  • Site maps helps get your pages indexed quickly.

How to Generate A Site Map

seo site map improves your businessThe good news is that you don’t have to be an expert programmer in order to add a site map to your website. There are a couple of ways you can generate a site map:

Use an online site map generation tool

Some apps and tools can create the site map for you! Check out these online site map tools to help you create a site map on your website.

Download and Install

Although a bit difficult for newbies, this strategy allows more control on the output. After downloading, you can install and configure the downloaded SEO site map on your website. Make sure that your server has Python 2.2 in order for the site map to work.

Submitting Your Site map

Upon creation of the site map, you need to inform Google that you have one on your website. To do that, you first need to create a Google Webmaster Tools account, and add your website. You would need to verify that you legitimately own the website, before you can submit a site map to Google.

Conclusion

Although it’s not considered the ultimate SEO solution, adding a site map to your website can increase the chances of your site to get discovered by search engines.

New call-to-action

Author
Michael Transon

Michael Transon is the CEO of Victorious. He's a big fan of ASU football, his cat Tux, and dinner parties. He lives at Ocean Beach in the Outer Sunset Neighborhood.

Additional articles

How To Stop Dreading And Start Loving Google Algorithm Updates

Google algorithm update. It’s a phrase that strikes fear into the heart of many site owners and SEOs alike. And it used to scare me too. But, in reality, there is no need to be upset. Paranoia about algo updates and trying to cater to each individual update makes about as much sense as obsessing over whether or not there will ever be a rainy day where you live. Yes, there will be rain. Yes, there are ways to prepare for it. Yes, rain can be fun sometimes. What Is an Algo Update? The first thing we should probably clear …

Read Article
12 Min Read
Turning the SEO Flywheel

The Flywheel Effect The flywheel effect was conceptualized by Jim Collins in his book, Good to Great. Collins and his team of researchers found select organizations that drastically outperformed their competition for years, and analyzed their commonalities to assess what propelled them to their exceptional success. What did they find? 7 key characteristics, culminating in the concept of the Flywheel Effect. Keep pushing and the flywheel builds momentum. Keep pushing and eventually it starts to help turn itself and generate its own momentum – and that’s when a company goes from good to great. As Jim explains: “The flywheel image …

Read Article
6 Min Read
What is Organic Search?

The main way we navigate the internet around the world today is by searching — with the vast majority of searches coming from the Google search engine, and a very small market share going to other search engines like Yahoo or Bing. In marketing terms, all of this searching is referred to as organic search, and it is the most “natural” way you might navigate to a new place, or find the answer to a burning question you find yourself suddenly needing to know the answer to. Here are the answers to some frequently asked questions about organic search engine …

Read Article
6 Min Read
Let's give your business the attention it deserves