Social signals refer to the likes, shares, votes, pins, or views that people use to express their reactions on social media platforms. The volume of clicks may not mean so much back then, but it is making a significant impact to businesses these days. In fact, social signals have become a basis for people to trust businesses enough to buy from or hire them.
Any positive remark in the form of these likes and shares is a sign that a certain business is being highly recommended for others to try as well. In turn, these social signals may translate to better placement in search results.
The rise of social media has changed the way the world does business. Even if people aren’t really experts in the products and services that they recommend, the sheer number of social markers can already lead others to get engaged. This shows just how powerful social signals are!
Using Social Signals For SEO?
The impact of social signals to SEO is evident in the following areas, all of which you need to implement in your own business:
Boost in Traffic
Even in the age when Google Penguin was king and social media sounded like a fad, the search giant has always put a premium on activity. If your site is being talked about by people, regularly updated with fresh content, and prompt to send a response to site visitors, then your website will probably earn an awesome search rank.
The importance of user engagement continues to hold true with social signals. When a person posts a comment and the site owner sends a reply, there’s a huge chance that your company will earn a solid following.
Social Link Building
Your social profile can be of tremendous help when you always include your website link. Putting your site URL on your social media accounts can drive traffic and increase your online presence.
You just need to make sure that your landing pages are optimized to catch traffic coming from the different social channels. Failing to have that huge impact may turn off your potential customers.
Breaking into the Social Arena
The major social players like Facebook, Twitter and Instagram have proven just how powerful their influence can be, and it’s great to maintain accounts in these giants.
However, you may be able to squeeze out some more social media juice if you take advantage of the other social media platforms like StumbleUpon, Reddit and Tumblr. These sites have also gained traction enough to appear in Google search results, and finding your business in these social media networks may prove to be a good move. Just ensure that you provide content that is worthy to share.
Increased Domain Authority
As more traffic goes to your site through different social media platforms, your site will slowly gain value and authority. When people get to share your content on these social media sites and people would think that what you offer is something that is worthy, your site domain gains respect and becomes an authority in its own right.
Any business may not stay long enough if business owners neglect the importance of these social signals. Make sure that you’re using social media optimization techniques to your advantage so that you can leave the competition in the dust.