Let’s face it: maintaining a business is difficult enough. Growing a business? That’s a whole other story. The good news is that in today’s rapidly-changing technological landscape, successful search engine optimization has proven to be a reliable long-term digital marketing solution.
If you’re new to SEO, you may be considering hiring a company like Victorious to optimize your website. Still, it doesn’t hurt to learn a thing or two – or five – about how search are changing the game, right?
SEO consultant and author Alan Bleiweiss came up with an ingenious way of remembering the five basic requirements to boosting your website’s SEO through a simple acronym: QUART. Let us sift through these great SEO factors that could bring you success in Google rankings.
QUART: 5 Steps to Successful Search Engine Optimization
By now, we should already be familiar with the oft-used phrase “content is king” to emphasize the impact of high quality content for your website to earn more visitors and a higher place in search results. However, the quality cited by Bleiweiss is more on “quality user experience”. Yes, site visitors should be able to like your content enough to want to revisit your website. However, there are other factors that could make or break the experience of an online user:
- Page speed: If your site loads too slowly, the attention-deficient populace – that’s practically all of the online population – will be quick to click elsewhere.
- Page layout: Make sure that your site’s appearance does not put off visitors. Limit your links, ads and widgets.
Search engines reward pages that deliver topnotch and one-of-a-kind content. In a nutshell, if Google finds your page with an article that is without duplicate within your website or in any other similar niche website, then you’re in for an SEO treat. However, being exceptional or matchless will not hold much weight if quality is not handed first.
If you poise your company website as a primary source of information about a particular topic that you’re driving, that makes you an expert. In the tangled (world wide) web that we weave, being an expert in a niche definitely brings in loads of followers. Wouldn’t you want that for your brand? In short, make sure that your page articles are well thought off and researched. Instead of just telling people that you’re good at what you do, show them that you are.
Take the shoes of your target market. Every time you go online, you surely have something in mind to do or read, perhaps things that are relevant or useful to you. That’s how search engine optimization companies – heck, that’s how ANY company – should be thinking about when it comes to online clout. You have to capture the intent of the reader or online user. Otherwise, you’ll end up like “any other website”.
Finally, Bleiweiss puts user trust as the cornerstone of SEO. Getting to the top results of search engines requires that the users are happy with their online experience and trustful of your company. This entails things that may be difficult at first glance: connecting with social media users to talk about their likes instead of your products, putting out real content instead of creating fake online accounts, or listening to user feedback instead of killing their interest.
If you want to learn more about QUART as how Bleiweiss describes it, check out his article.