The first step to better SEO is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch & how often to check them, see SEO...
Are you thinking about stopping SEO because you haven’t seen results? Maybe you’ve gotten results and think you don’t have to keep optimizing for search? Before you do anything,...
Confused by the ongoing debate about the SEO benefits of using a subdomain vs. subdirectory site structure? Let’s clear away the smoke, put away the mirrors, and get to the heart of the matter.
This SEO checklist reflects the systematic workflow Victorious has developed over the years to help our customers drive meaningful organic traffic that converts to bottom-line results. Use what...
Ready to make the most of local search? You’ll want to learn how to add a user to Google My Business so your strategist can optimize your business listing and boost your online presence.
If you’re getting help to boost your SEO, one of the first things you’ll want to do is add a new user to your Google Analytics account. Here, I break it down into eight simple steps.
Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to your Google Search Console account. This step-by-step guide will show you how.
Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.
Now and then, a customer will ask us to employ an SEO tactic or pursue a keyword theme that, in our experience, won’t be effective in supporting their business goals. Worse than just not working,...
Adding phrases that are semantically related to the competitive keywords in your content will improve how it ranks in search results. How do you do it? Allow me to introduce you to the power of...
If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver the right content for international users.
Although “canonicalization” is tough to say, it’s not tough to understand. Using canonical tags is a foundational (although often overlooked) part of technical SEO best practices.
Since your business goals are long-term, your SEO strategy should be too. Remember, it’s not just about getting more traffic; it’s about getting more qualified traffic that converts into...
Even B2B customers start their buying journeys with a Google search. Without a comprehensive SEO strategy, you’re losing leads to competitors who show up in the right place at the right time.
To gain traction in the coming year, resist flashy tactics and hyped-up SEO trends and instead, focus on the core principles of optimizing for search.
Leaning hard into our love of the internet as a curiosity machine, we focused our research on what questions people were (and weren't) asking this year.
Search intent is a deceptively simple SEO concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers...
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than...
