Tag: google tools

Step-by-Step: How to Add a New User to Google Search Console

Are you thinking about bringing in a strategist to help you with SEO? You’ll need to learn how to add a user to your Google Search Console account. This step-by-step guide will show you how.


A Guide to Google Search Console

Business leader Peter Drucker is famously credited as saying, ‘If you can’t measure it, you can’t manage it.’ While that may not be true in ALL things, it’s definitely true in SEO.


SEO-for-Show: Why We Might Say No To Your Keyword Requests

Now and then, a customer will ask us to employ an SEO tactic or pursue a keyword theme that, in our experience, won’t be effective in supporting their business goals. Worse than just not working,...

How Can WDF*IDF Analysis Boost Your Search Results?

Adding phrases that are semantically related to the competitive keywords in your content will improve how it ranks in search results. How do you do it? Allow me to introduce you to the power of...


The Ultimate Guide to Hreflang

If your website serves a global community, you’ll want to use hreflang tags to help search engines deliver the right content for international users.


Canonical Tags & URLs: A Simple Guide For Beginners

Although “canonicalization” is tough to say, it’s not tough to understand. Using canonical tags is a foundational (although often overlooked) part of technical SEO best practices.


Need a Quick SEO Win? Think Long-Term for a Better ROI

Since your business goals are long-term, your SEO strategy should be too. Remember, it’s not just about getting more traffic; it’s about getting more qualified traffic that converts into...


The Surprising Reason You Need SEO For Lead Generation

Even B2B customers start their buying journeys with a Google search. Without a comprehensive SEO strategy, you’re losing leads to competitors who show up in the right place at the right time.


SEO Predictions for 2021: Back to Basics

To gain traction in the coming year, resist flashy tactics and hyped-up SEO trends and instead, focus on the core principles of optimizing for search.


100 Google Questions That Defined 2020

Leaning hard into our love of the internet as a curiosity machine, we focused our research on what questions people were (and weren't) asking this year.

Everything You Need to Know About Search Intent Optimization

Search intent is a deceptively simple SEO concept that can power up your search efforts when you put it to good use. If keyword research answers the question of “what” potential customers...


Five SEO Tips That Capture Holiday Attention and Boost Sales

Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than...


Why Victorious? A Peek into SEO that Endures

Our rigorous, process-driven approach to SEO is leading the marketing industry and putting our customers at an unparalleled advantage. What is it about our process and ethos that are unique? How do...


COVID-19 & SEO – Why Your Strategy Matters Now More Than Ever

In March 2020, at the onset of the pandemic health crisis, businesses were grappling with what the ensuing economic downturn would mean for them and wondering how to navigate the unknown territory...


Blogging Tips to Improve Engagement: Stop Doing These 5 Things Right Now!

Once you’ve laid the first brick on the superhighway that will bring legions of readers to your digital doorstep, it’s time to look at the quality of those bricks and make sure they can...


Are Your Core Web Vitals Ready for Google’s Algorithm Update?

By now, you've likely heard about Google's 2021 algorithm update. As with every announced change to ranking factors, this highly anticipated update has caused a flurry of questions and consternation...


10 Essential Google Ranking Factors You Need To Know

As you'd expect, competition for the number one spot in a Google search is fierce. If you want to have a fighting chance, then you need to understand the criteria Google uses to determine how your...


What’s The Truth About H1 Tag SEO Importance?

Let’s face it, when you’re tackling SEO for your site, there’s so much to consider that it can be tough to decide which tactics are worth spending your time and energy on. If there...


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