SEO Metrics

Your website is visible in the search results; your marketing and advertising campaigns are in motion — but do you know how many people are actually visiting your site? Read on to learn how to measure website traffic, what insights you can gather from Google Analytics, and how measuring website traffic helps you track progress toward your SEO goals.

The first step to better search engine optimization is to set goals that map directly to your business objectives. Read on to learn how to create SMART goals, which metrics to watch, how often to check them, and see SEO goal examples.

If you’re gaining customers but not profits, it’s time to learn how to calculate customer lifetime value. A customer lifetime value calculation will help you allocate resources to generate the results you want for your bottom line. Plus, they’ll reveal the value of earning your customers’ trust and loyalty.

While organic search visibility alone doesn’t guarantee you’ll reach your SEO goals, a lack of visibility will almost certainly keep you from getting the results you want. Read on to learn more about SEO visibility and what you can do to boost yours.

Knowing how to track SEO conversions is the first step in tying your SEO goals directly to revenue generation. Read on to learn how to use Google Analytics to track the value of your organic traffic.

Monitoring the effectiveness of your SEO activities is critical for iterating a successful strategy. But how do you know what to measure? Here are 14 important SEO KPIs you should keep an eye on. Pinpoint the ones that matter the most to your business and benchmark them today!

Not sure where your conversion rate stacks up against others in your industries? Concerned your ecommerce shop may have a below-average conversion rate? Here's what you need to know about the average conversion rate and how you can boost yours.

Clearly showing the ROI of your SEO campaign will allow you to make data-driven marketing decisions and make a case for increasing your SEO budget. Here’s how to calculate ROI for your SEO.

Fine-tune your SEO tracking by pinpointing the metrics that will provide insight into and alignment with your business goals. These 10 enterprise SEO metrics will illustrate how SEO is impacting your traffic, revenue, and more.

Increase conversion rates on your website to maximize the value of every visitor who lands there. Keep reading to learn how to build your conversion strategy plus take away 15 actionable tips to convert more customers.