We were able to get the opportunity to chat with our VP of Product Houston Barnett-Gearhart & SEO Strategist Pablo Villalpando about their insights & thoughts within themselves, their work, and each other throughout their time at Victorious. With working together for over a year we were able to learn about what these two have accomplished and what they are continuously growing in.

Interview conducted and condensed by


Q. What inspires you?
A. I inspire myself; I am very intrinsically motivated. “Becoming the best version of yourself” is so important to me. What really gives me the drive is knowing each day is a new slate for me to reinvent and better myself. Something I’ve been working on for 4 years is self-improvement. I don’t know how you can stay happy if your motivation is external because it’s impermanent. Be a better you.

Q. What is something you learned the hard way?
A. A cliche answer, but procrastination is never a good idea. Especially in the SEO industry, procrastination at work is going to cause a lot of undue stress. I learned to take mental breaks, breathe and come back to it later. When you procrastinate, you rely mostly on muscle memory, and it doesn’t give you a lot of room for creativity.

Q. What do you hope to see grow within yourself while working at Victorious?
A. I need to work on realizing that work isn’t “serious” while making sure what we do for customers is simultaneously valuable and valued. Life is very rarely serious as seriousness tends to imply tragedy or graveness. Our problems at work are sincere and have to be dealt with but they’re not “serious” because they’re not life or death.


Q. What inspires you?
A. Knowing that I can create a place where I belong and fit in. In addition, I want to able to leave a mark somewhere, do something that no one else can do that makes me memorable. I want to make an impact.

Q. What is something you learned the hard way?
A. Internalizing a lot of issues until they become a problem. Learning when to deal with issues right when they first come up instead of waiting until the end. Holding things in doesn’t help, but just makes it worse down the road. You feel alone when you hold it in but when you vocalize it you have others there for you.

Q. What do you hope to see grow within yourself while working at Victorious?
A. I want to be able to come to work and learn something new every day. I also want to be able to master my work and apply it to my every day while teaching others around me.


Q. How do you think working together impacts the company culture?
A. We have similar life philosophies which apply to our work. We think very similarly. Not only do we try to improve ourselves but try to improve the overall process as well. We frequently ask ourselves questions on how to improve the process, educate the team, etc. I think it creates a significant impact because we have worked side by side for so long, which has allowed us to establish a trust that even when there are issues we know how the other one will react.

Q. What is your favorite memory at Victorious?
A. Houston: The Napa retreat because it brought us all really close together. It shows how we empower one another because everyone was able to open up and tell their life stories. Some people had similar stories and it made people realize that we are a lot alike and it helps us work as a team together.
A. Pablo: Our team dinner during last year’s Company Retreat in Lake Tahoe. I felt like we were one big family when we were all together having fun. When I consider the other places I’ve worked at – nobody would do an outing like this for the team. It feels great when you have a balance between the two.

New call-to-action

Jenni Bojanin

Additional articles

5 Lessons About Company Culture from COVID #WFH

As California’s Shelter-in-Place orders bore down on us, I found myself growing more and more anxious. I knew it was only a matter of time before they were enforced, and I had a list of worries that I found myself flipping through like cards in a deck. The health of my family, my 7-year-old daughter who has asthma, my job, my colleagues, figuring out how to transform my very-much-in-person role to a remote one, the idea of “at-home learning” for our daughter while my wife and I work full time, onboarding four new hires at work remotely, the ad-hoc meetings …

Read Article
5 Min Read
How to Unlock Google Analytics Keyword ‘Not Provided’

A show of hands for all the marketers constantly frustrated with Google Analytics reports saying ‘not provided?’ Don’t worry, that’s completely normal. And yes, there’s a way around it. As annoying as it is, there was a lot of intention behind Google launching ‘not provided’ reporting, starting in 2011. It doesn’t mean you’re shit out of luck, it just calls for a little extra effort to “unlock” and access this data.  As a marketing professional, having access to the organic search keyword ‘not provided’ will give you a huge leg up on the competition.  By unlocking ‘not provided’ keywords  you’ll …

Read Article
6 Min Read
Key Steps to Creating Strategic SEO Campaigns

How to Run a Strategic SEO Campaign There’s a science and an art to SEO… and most of us marketers have a hard time nailing down the concepts, let alone, building and running an SEO campaign. But what if you did know how to run an SEO campaign – from keyword research to link building? In this content, we’re going to give you an inside look into strategizing and building your very own SEO campaign that is determined by data and delivered for results. Buckle up and take some notes. 🙂 When beginning an SEO campaign, you’ll need to tackle …

Read Article
15 Min Read
Let's give your business the attention it deserves