Let's be internet friends

Web Design and SEO

Your website is the central hub of all of your online marketing efforts.

Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential.

However, what many businesses fail to consider is the crucial link between web design and SEO.

Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google. 

But what’s the link between web design and SEO?

Let’s explore below.

Why It Matters

When thinking of web design, most companies usually think in terms of how the website looks, how it matches up with their brand, and how it represents the products and offerings in the best way possible.

Some might consider the web design SEO aspects such as making the website mobile friendly or optimizing the scripts and images for faster load time, but unfortunately, these steps just barely scratch the surface of what’s required for a website to maximize its chances of getting ranked at the top of SERPs.

Today’s search engine algorithms are designed to analyze websites from the perspective of the users.

That means that search crawlers explore your site just like an average user would. So if your website isn’t convenient and easy to browse for people, you can be sure that Google will notice it as well, significantly reducing your chances of succeeding with SEO.

Therefore, your SEO website design efforts must revolve around the User Experience (UX) of your target audience.

You need to find out how your site’s visitors behave, continually tracking their actions, looking for areas or pages where they seem to drop off, and using the insights to optimize as much as possible.

For a website to be successful, it must be able to guide users forward organically and conveniently, offering them the next steps and helping them discover pages and content that are the most relevant.

In the end, the way that your site is structured will likely become the deciding factor in the results that you achieve – SEO websites that understand this will always rank higher than those who focus all of their attention on off-site SEO efforts.

But what specific aspects of search engine optimization should you focus on?

Read on below to find out.

Most Important Website Design Aspects for SEO

Even though SEO web design is a complicated process that will require a thorough analysis of your audience, as well as the implementation of the current best practices that the best SEO website designers use, it can be boiled down to three underlying principles that you need to consider.


As mentioned before, a large part of SEO web development involves making sure that Google crawl bots have an easy time going through and understanding your site.

Therefore, one of the primary goals of when combining web design and SEO is to make sure that your site is as easy to crawl as possible.

But how can you do that?

Well, there are a few things you should be on the lookout for.

First off, certain JavaScript elements or improper redirects can make your site harder to crawl and read, so you should make sure that your scripts are in order and that all of your images and written content is displayed in a manner which can be read by search robots.

You should also eliminate any broken pages (404s), make sure that your robots meta directives are in order, and look for other aspects that could make crawling more complicated than it needs to be.

The Navigation

Another crucial aspect that you need to consider is the navigation of your site – in an ideal scenario, navigation will help to solidify and clarify what each section of your website is about, improving the User Experience and helping crawl bots evaluate every page more accurately.

You need to make sure that different parts of your navigation framework work together and help guide users forward in their journey.

Whether they’re seeking more information about your services, learning about a topic on your blog, or are comparing product options, your navigation needs to make it as easy to get to the next relevant page as possible, basically providing them a link to click on that they are the most likely to want to click next.

Your main navigation, footer navigation, and sidebars must all be consistent and have a clear purpose.

What’s more, you need to use breadcrumbs navigation to show how your site’s sections and subsections correlate and allow users (and crawl bots) to navigate both laterally and vertically between categories.

The Architecture

Finally, when thinking of web design and SEO, you need to take a step back and think in terms of your site’s architecture.

You need to answer questions such as, what sections will your site have? How will the URLs be organized? How will users find these sections and what type of anchor text will they use to link to each other? What keywords and search intents will these pages be targeting?

All of these questions lie at the intersection of SEO and web design, and the answers that you find will ultimately dictate every web design decision that you make as you develop your site.

A sound architecture will not only ensure that your site is designed with your target audience in mind but will also help Google see the logic behind your framework and navigation, giving you a much better chance to get ranked at the top of the search engine results pages.

Final Words

Designing your website in a way that helps your SEO efforts isn’t an easy task – with Google and other search engines becoming more sophisticated, you need to not only make your site informative but ensure that it’s easy to navigate and use for your audience.

At Victorious SEO, we know exactly what it takes to develop a site that can rank for even the most competitive keywords and can help you avoid some of the common roadblocks that prevent companies from achieving success online.

Call us at (415) 621-9830 or use our site’s contact form. We’ll help you figure out the best way to move forward with your web design project. And for more helpful SEO information, guides and tips, subscribe to our blog below! 

Subscribe to our Blog!

Nicole Norris

Additional articles

SEO Expert: An Essential Guide On Becoming An SEO Expert

How to Become an SEO Expert Mastering SEO is on the to-do list of most entrepreneurs and small business owners, and yet, few of them ever take the leap to become true SEO experts. And, to be honest, it’s hard to blame them – when trying to figure out how to become an expert on SEO, one soon realizes that there is a massive amount of information and work that goes into putting together a successful SEO campaign. The focus of this article is to help you learn and become an SEO expert. It goes without saying that through trial, …

Read Article
3 Min Read
SEO Public Relations: How Does It Work Within Your Strategy

All public relations experts understand the importance of getting information in front of the right audience at the right time. However, while that’s undoubtedly true for PR, it’s the foundational principle of any Search Engine Optimization strategy as well. In fact, PR and SEO can even go hand in hand, helping to get the most out of every single message that you put out. Ensuring that your company gets attention and increases brand awareness on as many channels as possible. But how do PR and SEO work together? Let’s explore. How PR & SEO Work Together Not too long ago, …

Read Article
5 Min Read
The Truth About .com, .net, and Their Impact on SEO

If you’ve ever researched domain extensions and their influence over search engine rankings, you’ve likely seen a lot of contradictory information about whether or not they are an important factor. In today’s post, we’ll be getting to the bottom of the .com vs .net SEO debate and providing our readers with the facts they need to make the best decision for their business. But first, let’s cover the basics. What is a Domain Extension? When you type a website URL into a web browser like Google Chrome or Apple Safari, you are using a domain name. For example: “https://victoriousseo.com/” is …

Read Article
4 Min Read
Let's give your business the attention it deserves