Let's be internet friends

Diving head first into an SEO campaign isn’t the easiest thing. In fact, it can be pretty damn daunting. You’ll need to figure out your SEO budget, map out what the SEO campaign will look like and it’s duration, and establish goals or expected results from the SEO efforts. There’s a big difference between the best SEO company out there and the others competing for your business. But the best SEO companies don’t get to where they are overnight. Top rated SEO companies have to develop a killer system of SEO processes and a kick-ass team to carry them out. In our opinion, there are three things you can (and need to) expect from the best SEO company out there.

The Best SEO Company Has Account Managers Who Actually Care

We’ve heard some horror stories about SEO campaign “account managers”. Often times, they lack an understanding of SEO and have an inability to communicate the data and results gathered through the campaign in a narrative way.

A top rated SEO company has account managers who are thoroughly involved in each customer’s SEO campaign. Victorious Account Managers dive headfirst into SEO campaigns with the customer, walking through SEO audits, off-page SEO optimization, campaign reports, and everything in-between. Our Account Managers communicate an SEO campaign as a storytelling opportunity, which is essentially what it is; a story about the growth of a company through implementing SEO best practices into their website’s infrastructure. 

best-seo-company

The Best SEO Company Has SEO Strategists That Know What The Hell They’re Talking About

SEO Strategists are the brilliant minds who put all the puzzle pieces together. If you’re searching for the best SEO company, then that means you’re searching for the best strategists. The best SEO strategists develop strategies for each unique SEO campaign. After determining the goals of a campaign with a customer, the best SEO strategists develop a specific campaign game plan to ensure the customer-specific goals and expectations are met, if not exceeded.

Solid SEO strategists need to know what is going on in the search engine world. Each strategist must be up-to-date on algorithm updates and any search engine related information that could impact the performance of a customer’s site. This not only helps to reorient certain efforts to ensure the best quality results, but this also helps inform account managers. Account managers who are up-to-date regarding the same information can communicate (if necessary) with customers to explain an algorithm update and how an update might affect the campaign.

The Best SEO Company Has A Data Driven Campaign

Last, but certainly not least is a data driven SEO campaign. Cold, matter-of-fact data should be the driving force of SEO campaign strategy. Not only should data be the force directing the way a SEO campaign should look, but data should also be used to predict overall SEO growth. At Victorious, we use our Data-Driven Methodology to determine the approach taken to get the results desired by each unique customer.

Keep an eye out for SEO campaigns that try to justify their ineffective efforts with vanity metrics. Some examples of these are keyword rankings for hyper-specific sets of keywords, traffic without any context of the actual quality of said traffic, and third-party domain metrics without insight into how those metrics are driving performance.

Final Word

When finding the best SEO company, a handful of important factors need attention and consideration. Some will jump at the sight of “Get on the first page of Google in 90 days!” while others will get sucked into an SEO campaign with an agency that practices black hat SEO. If you’ve made it to the end of this, you already know enough to keep the inadequate SEO companies out of the picture.

Author
Pablo Villalpando

Pablo holds a BA in Sociology and is a Bilingual SEO Strategist for Victorious. He was recently featured in "Real Research: Research Methods Sociology Students Can Use" by CSU, Chico Professor Liahna Gordon. He is fortunate to enjoy a career path through analytics, digital marketing, and social psychology. His passions include Mexican food, his 4-year-old lab Chia, and astronomy.

Additional articles

11 Search Engine Optimization Tips for Every Marketer (Revised 2019)

Keeping up with the changes in the SEO world is a challenge. Sometimes, even experts with years of experience find themselves stumped by some of the updates and algorithm changes that Google rolls out. In order to stay on top of the SEO game, it’s crucial to always follow the newest developments in the industry and look for reliable SEO optimization tips from experts. With that in mind, we decided to put together a list of useful and effective search engine optimization tips that will help you navigate the world of SEO more comfortably. Read on, and you’ll find 11 …

Read Article
4 Min Read
Voice Search & SEO: 7 Techniques for Voice Search Optimization

Understanding Voice Search & Voice Search Optimization There are few things in life that are certain: death, taxes and the fact that when you search, ‘voice search,” the top result will be some SEO or marketing publication proclaiming, ‘THIS is the year that AI assistants will shatter everything we know about search!’  While the impact has been less than sudden, there’s no denying voice search and the mobile revolution have left their mark on the SEO industry.  But what is voice search and how exactly should we respond to it? The fact remains that voice search is on the rise …

Read Article
7 Min Read
Web Design and SEO: How to Build a Functional and Findable Website (2019)

Web Design and SEO Your website is the central hub of all of your online marketing efforts. Whether you’re promoting your site on social media, driving traffic using paid ads, or using search engine optimization techniques, having a website that enhances those efforts is essential. However, what many businesses fail to consider is the crucial link between web design and SEO. Businesses design their website and think they’ll figure out how SEO works once the site is launched, only to have to overhaul the entire website later on because it isn’t being optimized to its best ability based on Google.  …

Read Article
4 Min Read
Let's give your business the attention it deserves