Staying Nimble in a Rapidly Evolving Industry
On top of the agility required to keep in stride with Agora’s ever-changing needs, our strategists had to find a way around Google’s limited ability to discern the semantic nuances of highly specialized industry keywords.
No assumption went unchallenged as keyword research took multiple turns until we hammered out a strategy that delivered results directly to Agora’s bottom line.
On both sides of the partnership, everyone agrees that the extra effort was well worth it. The results say it all.