The future of construction has the planet in mind. BMarko Structures puts an eco-friendly spin on modular construction with their custom shipping containers. Their solution promotes recycling and creates less waste — all while being cost effective and time-efficient. But operating in a niche industry poses unique challenges and BMarko faced the big question: “How do we put our highly specialized products in front of the right audience?”
Building a Bridge To Better Leads
BMarko Structures operates in a relatively new niche and wanted to present their solution to customers who needed their offerings and didn’t know it yet. Victorious did a keyword research deep-dive to discover industry terminology that prospects used in search engines. We mined a plethora of keywords rich in both volume and ranking potential.
We took this keyword knowledge and applied it to BMarko’s website, optimizing it for conversions while improving the overall architecture. Together, our concerted efforts allowed BMarko to claim over a dozen number one spots for strategically significant keywords, spurring an explosion in leads.