Boombox’s Custom SEO Campaign
To drive search visibility for intent-focused traffic, we focused on 2 key target audiences: college students moving to the San Francisco Bay Area and residents with limited storage. We further targeted seasonal periods (holiday storage, college breaks, residential moves, etc.), and developed a strategic calendar of data-driven deliverables.
Once we understood the keyword strategy, we acquired authoritative, thematically-relevant links from strong referring domains, with exact anchor phrase needed to target specific pages.
We also identified thematic groups of keywords that were driving traffic to competitors and not being tapped by the Boombox Storage site. Boombox was able to create key pieces of high-quality content to address and surpass the competition, which was possible because of our prescriptive approach to content optimization.