Citron Hennessey’s approach to mental health support is built on quality treatment and meaningful client relationships. But as the world grew more unpredictable and stress skyrocketed, competition increased. Paid search wasn’t working. To continue helping local New Yorkers establish mental wellness, they’d have to take a different approach. So, despite competition and resource limitations, Citron Hennessey set their sights on organic search.
When Shift Happens, SEO Pays Off
Paid search historically never worked for Citron Hennessey and it still wasn’t working when they reached out to Victorious. Citron Hennessey’s value was getting lost in the scramble for paid placements, so we shifted strategies.
Through keyword research, Victorious identified opportunities for Citron Hennessey to create SEO content with solutions to searchers’ needs. Newly optimized pages and a refreshed Google Business Profile quickly spurred an uptick in Citron Hennessey’s organic traffic.
Then, Citron Hennessey was unexpectedly removed from a popular referral site that had been a major compass for clients. Unphased, Victorious redoubled the focus on boosting conversions by optimizing existing content with low competition keywords. The result? A clear path directing clients to a solution, tripling conversion rates from organic traffic.