ClassDojo’s free app brings classroom communities together to make education more exciting and supportive for kids. Since its launch, ClassDojo has leveraged its influence to bring Mojo, their monster mascot, into classrooms for interactive social and emotional learning. Unsurprisingly, ClassDojo’s company culture reflects the same values Mojo brings to class — mindfulness, perseverance, gratitude, and empathy.
But how could they expand their success even further?
Success Starts With Culture
Manoj Lamba, Head of Marketing at ClassDojo, is pretty familiar with the cold pitch email. Like most of us, he typically deletes them. But the cold pitch email from Victorious caught his attention for one specific reason: our culture.
ClassDojo is a lean team, so every hire they make needs to be strategic — an internal SEO specialist didn’t make sense. But with Victorious, ClassDojo has a dedicated SEO team that leverages an extensive and ever-increasing knowledge of SEO to improve ClassDojo’s campaign.
Obviously, results matter, but for ClassDojo, culture is crucial. It’s important that agencies they work with also put a considerable emphasis on creating a positive company culture.
At Victorious, culture comes through in every aspect of our business, from the initial sales pitch to account management and everything in between. We share each element of the strategy with expected results, so our clients always know where their SEO campaign stands. Each interaction with our team is positive and productive, and if something isn’t sitting right, we fix it.
Our commitment to creating a culture where SEO guesswork doesn’t exist is one of the driving factors behind our most successful partnerships.
