Results Timeline - 16 Months
  • 4,094 New Ranking Keywords
  • Page One Keywords Up 1,176%
  • 9,878 Positive Position Changes in Google Search Results

CocuSocial

Cooking Up Content to Support a Shift to Virtual Events

CocuSocial came to us looking for an SEO strategy to help them grow their business into new markets. When the pandemic made it impossible to host in-person events, quick thinking and a new content strategy allowed them to pivot to an online-class model that saved the company.

What is it they say about the best-laid plans? It’s a good thing our ever-vigilant team is well-practiced at pivoting on a dime if circumstances demand it. In 2020, circumstances certainly demanded it for many of our clients, including CocuSocial, whose entire business model relied on in-person events.

The Original Plan

Our initial strategy for CocuSocial was to apply our creative content ideation process to identify groups of keywords driving traffic to competitors that CocuSocial wasn’t targeting. We built out those content topics, optimized for search better than the competitors, and wrote the SEO content. To gain traction with especially competitive keywords, we complemented the content efforts with backlinks from high-authority websites.

The Pivot

When CocuSocial had to pivot their business model to virtual classes because of the pandemic, we were right there with them, quickly adjusting the content strategy to fit a new search intent.

"Their systematic SEO workflow is state-of-the-art."
Quote Mark
Billy Guan - Co-Founder

The Results

9,878 Positive Position Change in Google Search Results

Our thematic keyword research and supporting content ideation helped CocuSocial go from a simmer to a full boil in search results with nearly 10,000 positive position changes in Google Search.

4,094 New Ranking Keywords

As a result of their campaign, CocuSocial’s number of ranking keywords increased 116%, from 3,509 to 7,603 for a total of 4,094 new ranking keywords — almost three and a half times their original goal.

1,176% Increase in Page One Keywords

CocuSocial currently has 638 keywords on page one — compared to 50 when the campaign began — a 1,176% increase.

A Snapshot of SEO Success

If a picture’s worth a thousand words, this one says it all.

The Best Campaigns are Built on Trust

We pride ourselves on acting as an extension of our customers’ in-house teams. Transparent communication and easy give and take lay the foundation for quick and decisive action if and when it’s necessary to change course. Seeing CocuSocial thrive in the most challenging circumstances is a personal point of pride for every member of our team.

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