The Original Plan
Our initial strategy for CocuSocial was to apply our creative content ideation process to identify groups of keywords driving traffic to competitors that CocuSocial wasn’t targeting. We built out those content topics, optimized for search better than the competitors, and wrote the SEO content. To gain traction with especially competitive keywords, we complemented the content efforts with backlinks from high-authority websites.
When CocuSocial had to pivot their business model to virtual classes because of the pandemic, we were right there with them, quickly adjusting the content strategy to fit a new search intent.