Results Highlight
  • Organic Traffic Up 350% YOY
  • Page One Keywords Up 354%
  • 485 Organic Website Leads from One Piece of Content
  • Averted Staff Layoffs

Cunningham Legal

Cunningham Legal — SEO That Truly Makes a Difference

When Cunningham Legal came to Victorious, the pandemic-related lockdown was threatening the safety of their jobs. They were hoping that an aggressive SEO strategy could help them get in front of more people and improve their website’s conversion rate.

With a clear understanding of what was at stake, Victorious set about crafting a strategy that could make a bottom-line difference for Cunningham Legal. It was only a matter of months before Cunningham Legal’s business was not just surviving, but thriving with a long line of waitlisted customers. How did we do it?

The Victorious Strategy

Getting Technical SEO on Track

We started with a complete technical SEO audit, offering internal development resources to help Cunningham Legal quickly implement our recommendations. Getting technical SEO on track was critical to identifying any unforeseen barriers to ranking. We knew every dollar in the campaign budget needed to be leveraged for high-impact activities that would increase the law firm’s search visibility as quickly as possible.

Focus on Conversion

With the focus of our strategy on revenue generation, we centered our keyword research on identifying semantically-related themes of commercially viable keyword themes that would increase high quality traffic to Cunningham Legal’s highest-converting pages.

Strong Links Build Authority

Our creative link-building process worked at scale to procure authoritative, thematically-relevant links to Cunningham Legal from strong referring domains, using exact anchor phrases to target relevant pages according to our core keyword strategy.

Finding Opportunity in Changing Estate Laws

An agile content collaboration was the lynchpin of Cunningham’s SEO success, creating the right conditions for our team to respond quickly and capture anticipated search demand generated by the passage of California legislation with significant estate planning implications.

"After the California state lockdown, our firm was losing $100,000 a month. It looks like we've turned the ship around, in large part due to the team at Victorious. My staff of 28, their spouses, and children will be forever grateful for your work and expertise."
Quote Mark
Jim Cunningham - Founder & CEO

The Results

Organic Traffic Up 350% Year-Over-Year

We surpassed campaign goals set for the year by month seven of Cunningham Legal’s contract. After the first year, organic traffic was up 350% — surpassing the campaign’s goals by almost double.

Keywords Ranking on Page One Up 354% in Seven Months

With an additional 195 keywords ranking in the top 10 of Google SERPs, overall keywords growth on page one was up by more than 3.5x by the second half of our first year working together.

485 Organic Website Leads from One Piece of Content

Content created to capture interest in California’s changing estate laws generated nearly 500 leads in just a few months. In addition, referrals poured in from other law firms as Cunningham Legal was quickly recognized as an expert in navigating the new law’s impacts on property taxes.

Layoffs Averted

The staff, which had at the beginning of Cunningham Legal’s SEO campaign been unsure how long they might have jobs, were suddenly overwhelmed with business — with several hundred new clients on a waitlist.

The Power of Partnership

The Cunningham Legal campaign is the epitome of what great, focused SEO can do to help a smaller business survive during incredibly challenging times. This is a moving success story that illustrates what’s possible when we work shoulder-to-shoulder with our customers, tirelessly focused on what matters most to them. Our working relationship continues to grow and develop as we work with them on business objectives – now set on thriving rather than just surviving.

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