The Victorious Strategy
Getting Technical SEO on Track
We started with a complete technical SEO audit, offering internal development resources to help Cunningham Legal quickly implement our recommendations. Getting technical SEO on track was critical to identifying any unforeseen barriers to ranking. We knew every dollar in the campaign budget needed to be leveraged for high-impact activities that would increase the law firm’s search visibility as quickly as possible.
Focus on Conversion
With the focus of our strategy on revenue generation, we centered our keyword research on identifying semantically-related themes of commercially viable keyword themes that would increase high quality traffic to Cunningham Legal’s highest-converting pages.
Strong Links Build Authority
Our creative link-building process worked at scale to procure authoritative, thematically-relevant links to Cunningham Legal from strong referring domains, using exact anchor phrases to target relevant pages according to our core keyword strategy.
Finding Opportunity in Changing Estate Laws
An agile content collaboration was the lynchpin of Cunningham’s SEO success, creating the right conditions for our team to respond quickly and capture anticipated search demand generated by the passage of California legislation with significant estate planning implications.