Health-tech startup, Eden Health, is a direct-to-employer medical provider geared toward health benefit decision-makers. Amid a concerted growth phase, they directed their efforts to expanding market share.
The problem? Their current SEO strategy failed to engage their audience. But with the right keyword rankings, they knew they could capture the attention of new customers who could fuel the company’s ongoing growth.
A Team Effort That Revitalizes ROI
To engage new customers, Eden Health needed SEO support to help boost their traffic with more robust search engine rankings. Victorious identified and prioritized crucial keywords, crafting topically-relevant pages to build traction in organic search.
Eden Health shot straight to the number one spot not only for their top-priority keyword, but for related terms too. This keyword research also informed a smart linking strategy, which attracted high-conversion traffic and allowed Eden Health to occupy more of the search landscape.