Eden Health is a direct-to-employer medical provider with a B2B audience of health benefit decision-makers. We knew that if they could rank well for broad, high-volume keywords like “employee health” or “corporate health screening,” they’d capture the attention of new customers who could fuel the company’s ongoing growth.
A Partnership That Builds Compounding ROI
Our team identified and prioritized crucial keywords, which we used to craft topically-relevant pages to build traction in organic search. Immediately after implementing our recommendations, Eden Health reached #1 for their top-priority keyword, “employee health.” This success inspired Eden Health to create even more content, which helped them rank #1 for related terms like “employee health screening” and “employee health checkup.”
Our keyword research also informed a smart linking strategy, which attracted high-conversion traffic. In effect, Eden Health was soon capturing more and more of the available unbranded search landscape.
But that’s not all.
Eden Health also wanted our help building their internal SEO capacity. Through our collaboration, the team at Eden Health adapted our processes to continue to adjust and optimize their site pages as their business grows.