Everlance

SEO strategy what works

In their first three months contracting with Victorious, Everlance moved up 60 spots and now ranks at the middle of page two on search engine results. While vanity tells us that they need to be on page one, Victorious actually accomplished all of this without backlinks or content; the upward mobility was based solely on applying strategic and technical SEO to the Everlance website. In month three, Victorious began our backlink strategy that will enhance their domain authority to move them up on search engine results organically, which will improve their overall chances at remaining on the first page once they land there.

As a tech startup in a competitive market, Everlance needs to focus on what it does best – mileage and expense tracking. One thing that they don’t have time to focus on is staying up to date on the ever-changing SEO rules. With Victorious, Everlance has the advantage of having an SEO team that is dedicated to their SEO success. We’ve helped Everlance expand their SEO strategy beyond the scope that they had even initially intended because we understand how to appropriately target all of the best keywords and indicators for their industry, especially those that aren’t as obvious as ‘mileage tracking app.’

The partnership between Everlance and Victorious thrives on each of us performing within our own expertise – Everlance does software development while Victorious does the SEO. Even in the first three months, working with Victorious made more financial sense than an internal hire at Everlance.

What we achieved with Everlance

Partnering with Victorious provided Everlance with SEO insights that are critical and fundamental to their SEO strategy and the growth of the website. In three months, they’re trending upward and are preparing to be a part of those in-office conversations about mileage and expense tracking software by the end of the year. As they grow, they anticipate that they will be able to effectively leverage their domain authority to enter potentially untapped markets within their sector, add services, and reach more clients.

Increased Organic Traffic

Victorious has been astounded by the results we’ve seen with Everlance in such a short amount of time. At most SEO agencies, the growth and upward mobility Everlance experienced in the first three months are more than they would see in the first year. In three months, organic traffic to the Everlance website increased by 300% and gained 927 positions in search engine results pages.

Increased Total Keyword Ranked

Everlance was confident that their SEO was doing enough before they reached out to Victorious but they wanted to ramp up. Victorious helped them by identifying strategic keywords that were missing from their current list and improving ranks on existing keywords. In their first three months with Victorious, Everlance saw a 75% increase in total keywords ranked.