Everlance is a startup app launched in 2015 that helps independent workers and small businesses automatically track mileage and expenses in compliance with IRS requirements. Ultimately, their goal was to get their app noticed.
They understood technical and data-driven SEO would be important to achieve their goals. As software engineers, that kind of SEO made sense — but it wasn’t always what they were getting with other agencies.
It All Starts With Strategy
Rather than pushing an ill-planned blitz to hack their way to the first page, Victorious presented a thoughtful, data-driven long-term approach that would establish Everlance’s authority and propel their growth.
The first step was to set the baseline by getting all SEO best practices in place so that future backlinking, content, and ad hoc efforts would be more effective.
In the first three months of their campaign, Everlance moved up 60 spots to sit at the middle of page two on search engine results. While vanity tells us they need to be on page one, it’s worth noting that this kind of movement was made solely through strategic technical SEO updates — this was without the backlinks or content to come.
With Victorious, Everlance has the advantage of having an SEO team that is dedicated to their SEO success so they can focus on what they do best: mileage and expense tracking.