An infinity pool that dips off into a beautiful blue ocean, a private chef, a personal butler, and the comfort of knowing that a local guide is ready and able to answer any question you may have. For most of us, this is just a pleasant daydream. For Alex Baradi, CEO of Exceptional Villas, these exclusive destinations define her business — a world leader in luxury villa rentals for over 25 years.
She knew there were untapped markets where Exceptional Villas could thrive. But after six years of working with SEO agencies, Alex still struggled to find her website on the first ten pages of any search engine. She was left wondering whether the website was truly a useful tool for sourcing qualified leads.
A Breath of Fresh Air
Alex felt Victorious would give her personable, client-focused service — a pretty cool compliment from someone who built her business on catering to an exclusive clientele. It also helped that we understood the complexities of marketing a luxury brand.
Equipped with a 200+ Point SEO Audit — an in-depth SEO analysis, backlink portfolio analysis, competitive analysis, and SEO on-page analysis — Victorious quickly pinpointed ranking hindrances. Thematic keywords weren’t effective, the content was thin, and the website was built around hundreds of geo-focused pages.
Victorious began a tactical, data-driven SEO strategy to fill in gaps, locate opportunities, and tap into growth potential. An immediate increase in organic traffic proved that thematic keywords were relevant to her high-net-worth clientele.
Propelled by the immediate success, we dug deeper. We used an effective link-building process to:
- acquire authoritative, thematically relevant links from reputable domains,
increase social media visibility,
diversify SEO press releases, and
perform strategic content ideation.