Felix Gray disrupted the eyewear industry with their classically inspired frames and blue light filtering lenses starting at just $95. But, when Victorious met the Co-Founders Chris and David, they were still in the accelerator stage and were well aware they’d face some marketing challenges. Their sales approach still took place on the ground and in person.
To launch a self-sustaining sales pipeline, they knew they’d have to leverage SEO.
Redefining the Hustle With a Holistic SEO Strategy
Victorious’ SEO strategy was ambitious from the start. Our objectives? To increase keywords ranked in the top 100 by 20% and increase organic traffic year-over-year by 30%.
Since the launch of Felix Gray in May 2016, Victorious’ SEO strategy has crushed KPI objectives. First, we increased year-over-year organic traffic by 333.90%, that’s over 300% more than our goal. Then, we increased the number of keywords ranked in the top 100 by 94.6%, again, over 75% more than we anticipated.
Felix Gray now has 3,808 keywords ranked in the top 100, which is up from 1,956. Plus, people reached their site through search engine results (not paid advertisements) 587,413 times compared to 135,379 times in previous years.
In just two years, Felix Gray has seen an 11,802.75% organic ROI. Yes, you can go tell your boss – that is over eleven thousand percent.