SEO strategy what works
Felix Gray was eager to perform, so much so, when they first contracted with Victorious, they were still making on-the-ground sales in New York. The hustle was real. Meanwhile, Victorious was ready to prove how serious SEO can empower a new company to achieve their digital marketing goals – and get Chris and David out of the door-to-door sales life. Victorious’ SEO strategy was ambitious from the start. Our objectives? To increase keywords ranked in the top 100 by 20% and increase organic traffic year-over-year by 30%. It was our turn to hustle.
Set within a distinct niche market, Felix Gray had specific advantages compared to competing computer glasses companies. For one, their product not only looked good (none of those awful tinted lenses here) but it was also effective in reducing eye strain, headaches, and blurry vision after hours at the office. Finally, a pair of computer glasses that people would actually want.