The Challenge
When COVID-19 hit, ForeSee Medical’s primary lead generation channel — trade shows — was gone overnight.
The Solution
ForeSee Medical’s Marketing Director knew he could rely on Victorious to help create a radically productive inbound lead channel with SEO.
The Results
ForeSee Medical saw 5,308% growth in traffic from target keyword search and no longer had to rely on trade shows to generate brand awareness and garner new leads.
HCC risk adjustment startup ForeSee Medical just hit the scene with a fresh new site and ambitious revenue goals when COVID-19 turned the world upside-down. Now added to their list was a string of canceled trade shows, which meant their main lead generation pipeline had dried up seemingly overnight.
With a one-person marketing team and a limited budget, ForeSee Medical knew ranking for keywords in organic search was the key to bringing in lost leads and converting traffic — and that Victorious would help them do it.
Recovering Lost Leads by Ranking in Search
Victorious carefully crafted keyword themes to map to ForeSee Medical’s highest converting pages.
And because ForeSee Medical operates within a niche industry posing stiff competition for broad keywords, we optimized their core product pages and value proposition with SEO content and built out their blog to rank for topics related to their specialized offering.
With Victorious providing SEO content to seed informational pages, ForeSee Medical’s core pages rocketed up the rankings to usurp the top positions from .gov and .org sites that had long been trusted resources for information about “medical risk adjustment.” Establishing their authority as a trusted presence in the medical data industry was key to creating brand awareness and attracting prospects in a tightly regulated space.
“I’ve worked with probably six SEO agencies over the years, and Victorious is by far the best. The collaborative strategy we’ve developed with them has shown consistent increases month over month.”
Steve Barth – Marketing Director
The Results
1. A 5,308% increase in traffic from target keyword search.
Creative keyword research and SEO content creation efforts have paid off with impressive results.
2. Organic traffic continues to soar.
ForeSee’s commitment to implementing our strategic recommendations continues to pay dividends, and organic web traffic climbs steadily.
3. Traffic value consistently demonstrates ROI.
The creation of high authority, topically relevant content for ForeSee Medical’s blog has been integral to their SEO success.
Turning a Rough Start Into a Ranking Triumph With SEO
Since the beginning of our partnership, ForeSee Medical has diligently implemented all of our strategic recommendations. Now, they have a lead-generating stream of traffic that doesn’t rely on in-person events to sustain itself. Their explosive entry onto the scene and bottom-line growth are tangible results fueled by their commitment to SEO.
