The Victorious Strategy
Operating in a niche market with a one-person marketing team and a limited budget makes it challenging (and critically important) to rank for keywords that drive qualified leads. But with such a unique product, how could ForeSee Medical drive brand awareness and bring in converting traffic?
Keywords Targeted for Conversion
We wanted to be sure that we were making the most of ForeSee’s campaign resources. So, after running a conversion analysis, we carefully crafted keyword themes to map to their highest converting pages — aiming to earn them the highest possible return on their investment with us.
Because ForeSee Medical operates in a niche within an industry posing stiff competition for broad keywords, we optimized their core product pages and value proposition with SEO content and built out their blog to rank for topics related to their specialized offering. The further down we could drill on long-tail keywords, the more likely we would be to drive qualified search traffic to their site.
Outranking Long-Standing, Authoritative Websites
With Victorious providing SEO content to seed informational pages, ForeSee Medical’s core pages rocketed up the rankings to usurp the top positions from .gov and .org sites that had long been trusted resources for information about “medical risk adjustment.” Establishing their authority as a trusted presence in the medical data industry was key to creating brand awareness and attracting prospects in a tightly regulated space.