The Victorious Strategy
Addressing Technical Barriers
Because Immanuel Tours had experienced a significant loss in keyword volume and had slipped to the second page of SERPs for strategically important keywords, a comprehensive audit was the first order of business. Our SEO strategists revealed technical SEO issues that were detrimental to their search visibility, so the implementation of technical recommendations combined with strategic link-building efforts made for a quick uptick in rankings. This gave Immanuel Tours some runway to create keyword-rich content based on our thematic keyword research.
Responding to Unforeseeable Challenges
The onset of the COVID-19 pandemic sent businesses into a tail-spin around the globe. Still, perhaps no industry was impacted as suddenly and ruthlessly as travel and tourism. Resolute to ride out the challenges of uncertainty, Immanuel Tours doubled down on their SEO campaign, aiming for the top-ranking positions that their competitors had left vulnerable when they put their digital marketing efforts on hold.
Creating Content to Address Travel Concerns
As lockdown grounded airlines and shut down hotels, every quarantined globe-trotter wondered when they’d be able to travel again. The Communications Director at Immanuel Tours was quick to see the demand for travel information as an opportunity to build authority as a trusted source of COVID-related travel updates. Victorious offered recommendations to optimize such a page for search, and the quick collaboration yielded impressive results.