Small businesses are built on big aspirations. With that comes crucial fiscal decisions that can either lend to the business’s success or work against it. Small business loan provider, L3 Funding, has the expertise and resources to help small companies make business-boosting financial decisions they can feel confident about. The only problem? These small businesses didn’t know L3 Funding existed.
Ranking for only 3 keywords at the time, L3 Funding knew they’d need a dependable SEO strategy to help their business thrive so they could keep serving small businesses that create jobs, grow the economy, and enrich local communities.
Building Authority Builds Better Business
In a highly scrutinized YMYL (your money or your life) industry like finance, it’s vital to be seen as an authoritative resource to earn Google’s (and consumers’) trust.
Building trust requires a thoughtful SEO strategy, so Victorious deployed key tactics, like link building, to increase referring domains and demonstrate authority in L3 Funding’s niche.
But authority goes beyond backlinks. If the content on the other side of a link isn’t topical, helpful, and trustworthy, it won’t rank well. So, Victorious expanded L3 Funding’s editorial footprint, strategically optimizing new content to target achievable search terms.
The synergistic pairing of helpful, relevant content with backlinks from high authority domains kickstarted L3 Funding’s climb in search engine results. Consistent application of SEO best practices turned these early gains into steady, sustainable organic search growth.