Results Timeline - 19 Months
  • +14,839 Net Position Gain for Campaign Keywords
  • 1,287x More Ranking Keywords
  • From 0 to 309 Referring Domains

L3 Funding

14K+ Net Rank Increase Delivers Capital to Small Businesses That Need It

The Challenge

L3 Funding was getting outranked by competitors on key industry terms, which meant organic search wasn’t driving traffic through their lead pipeline.

When L3 Funding came to Victorious, they were only ranking for three keywords. They needed to completely overhaul their approach to SEO with a new strategy, dependable tactics and repeatable processes. The future of their business — and the small businesses who benefit from their funding solutions — depended on it.

The Solution

Small business loan provider L3 Funding faced technical, content, and backlink issues that hampered their online visibility. To see an uptick in qualified traffic, they needed to level up their approach to SEO.

After addressing some of its technical barriers to improve search visibility, L3 Funding implemented page optimizations and started building SEO content.

Building Authority

In a highly scrutinized YMYL (your money or your life) vertical like finance, it’s vital to be seen as an authoritative resource to earn Google’s (and consumers’) trust.

Building trust requires a thoughtful SEO strategy. L3 Funding deployed key tactics, like link building, to increase their referring domains and demonstrate authority in their niche.

But authority goes beyond backlinks. If the content on the other side of a link isn’t topical, helpful, and trustworthy, Google won’t rank it well. So, L3 Funding expanded its editorial footprint, carefully optimizing new content to target achievable search terms.

The one, two pairing of helpful content with links from high authority referring domains kickstarted L3 Funding’s climb in search engine results.

A consistent application of SEO best practices turned early gains into steady, sustainable organic search growth — generating impressive results in their campaign.

The Results

+14,839 Net Position Gain For Campaign Keywords

L3 Funding focused its campaign on ten strategically significant web pages. For each of those, we tracked position changes for a theme of ten semantically-related keywords. For each of those keywords, one movement up in search rank represents a net gain of 1. With close to 15K net position gains, L3 moved from invisible to invincible in search results.

 

1,287x More Ranking Keywords

L3 Funding ranked within the top 100 for a total of three non-branded keywords at the start of their campaign. Nineteen months later, they were ranking 3,861 keywords — yielding a staggering increase in organic search impressions.

 

Referring Domains — from 0 to 309

Referring domains are considered a trust signal and strongly correlate to the ability to rank for topically related content — especially in YMYL industries like finance.

Building Trust to Drive Returns

While SMS, email marketing, and other channels all have a role to play in enabling a business to meet its objectives, the long-term ROI derived from SEO plays a key role in building sustained growth. Thanks to their new SEO foundation, L3 Funding is now positioned as a trusted, authoritative source to the small businesses they serve.

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