In a saturated market, Lychee the Label hit a roadblock — how could they drive traffic to their accessible, affordable K-pop-inspired clothing designed to make people feel cool and confident?
With a small in-house team and some pretty big competition, their thoughtful approach to Asian streetwear got drowned out by larger brands with bigger budgets. But rather than lament, they looked at this as an opportunity.
Turning Up the Volume With Optimized Content
Victorious’ strategy went something like this: Keywords + Content = Double Monthly Revenue.
We prioritized high-volume search terms like “Asian streetwear” and “kpop fashion” to attract Lychee’s target audience of social-media-savvy, aspiring fashion icons.
Then, our content team created original content and prepared briefs for Lychee’s in-house writers — complete with instructions for turning our keyword recommendations into high-ranking content.
In the end, every piece of Lychee’s SEO campaign came together to turn up the volume on their results across the board and raise their bottom line.