Using Creative Content Ideation to Carve a Niche
We helped Parasoft create a page with educational content featuring both products, explaining the differences between them, and directing users to the product best suited for them. The older product page was de-optimized, and thematically related keywords were added to the new page to boost visibility for both products. Parasoft achieved #1 ranking for a high volume search query, as well as a People Also Ask below the ranked page.
Parasoft’s marketing team had been concerned that in executing their new product launch, they would inadvertently decrease the number of leads coming in from the site for their older product, so having an SEO agency come in to drive the strategy enabled a seamless transition.