QiPoint

Increased Organic Search Conversions by 188%

QiPoint had only been working with Victorious for three months when we asked the VP of Digital Marketing, Andres Francis, to participate in a case study because his story needs to be heard (err, read). QiPoint develops B2B software for content management, security audit, and reporting on programs like SharePoint and Office 365. Among his clients are organizations like the Department of Justice, NASA, NATO, the White House, Microsoft, Intel…you know, no one fancy or important (insert sarcasm here). Still, even with those fancy and important clients, QiPoint remains a humble, small company.

So why were we so quick to talk about QiPoint? Remarkably, it’s not because of their clientele. The reason we wanted to show off our work with them is that they were in a very unique situation when they first contacted Victorious.

QiPoint launched in 2012, and since then Andres has worked with five or six other SEO agencies and consultants. He was a “you get what you pay for” kind of guy that paid little and expected little. When the SEO worked, he was happy, but when it didn’t, he wasn’t surprised since SEO always seemed to be mysterious to not only him but the SEO “experts” he hired. So there he was trucking along with his website, getting a good number of trial downloads, steady revenue, and contracts that proved his software was necessary and then he decided to update his website.

At the time, Andres, nor his web developer, considered SEO when his website was redesigned. They changed all the pages, URLs, etc. which broke all the incoming links that he had spent years building. If you’re unfamiliar with what that means – they basically dropped a metaphoric bomb on QiPoint’s SEO.

SEO strategy what works

QiPoint immediately started to see a drop in the number of trial software downloads, fewer site visitors, and, even, lost keyword rankings. It was a disaster. Andres reached out to a ‘serious SEO’ agency expecting, again, “you get what you pay for,” this time ready to spend some major money on recovering his position in the market. Two months after that, he reached out to Victorious.

When Andres talks about his experience with Victorious, you can almost hear the sound of relief in his voice. Our proven expertise, methodical process, extensive awards, excellent customer reviews, and immediate value-add of the preliminary free audit (which he thought was an automated response but is actually done by the Victorious team) eased his mind. Chris had found in Victorious an SEO agency that could explain its process, anticipated results, the ‘how’ and ‘why’ of each action, and deliver. For a guy who self-admittedly didn’t know much about SEO, Victorious’ strategy was calming and easy to understand.

“It’s been great working with Victorious, we’ve seen improvements in search results, in revenue, in rankings…the team is really responsive, I’m never waiting too long to get an answer if I have a question.”

Andres Francis - QiPoint

QiPoint’s first month with Victorious was better than Andres expected. It was methodical, the process was well staged so the step-by-step made sense, was more thorough compared to others, and left the SEO guessing game out it all. With Victorious’ project management tools, Chris could access the project to see what was happening, what was planned for the following month or further into the future, how much time an action took, which goals were being accomplished and how; it was great! He could see where his money was being spent, which for a small startup is essential!

Beyond Andres’ overall happiness with Victorious’ methods were the results. In the first month, QiPoint’s traffic nearly doubled which brought it just above where it had been before they updated the website. Victorious fixed broken links resolved duplicate content issues, and really put QiPoint’s SEO back together, all in the first month!

What we achieved with QiPoint

Sometimes getting back to the status quo is enough to make someone happy. At Victorious, that just isn’t good enough. In the second month, QiPoint saw an improvement in organic traffic that resulted in an increase in website chats, meaning real and relevant customers where access the website. Trial downloads doubled in the second month too which is extremely important to QiPoint’s sales and revenues.

Meaningful Conversions for Real Sales

Within three months, QiPoint’s conversion rate increased by 197%. Conversion is vital to all businesses but for software companies that rely on making sales online, getting the right customers to their site is extremely important.

Increased Keywords Ranked

For QiPoint, 60% of traffic is new customers so it is important to show up in search. With Victorious, the keywords QiPoint previously ranked for started to pop back up on the first page, and new keywords that Victorious had selected were hitting the first page too which also resulted in increased organic traffic for customers looking for QiPoint’s B2B software solution.

In their third month with Victorious, QiPoint had one of their highest sales months in the last 5 years!

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