SF Office Spaces

91% Increase in Organic Traffic

As consumers, we trust first-page search engine results. We may know it’s some advanced algorithm of thoroughly vetted sites by tiny robots that live inside our computer. But on the surface, we trust search engine results because as we flip through the pages, the results get less and less relevant, less and less helpful, and seem less and less trustworthy. So, when Thomas Mensendiek launched his commercial real estate website, he leveraged his digital marketing know-how and apparent sales savvy to create sfofficespaces.com – and come on, when you search for “SF office space” a domain like that just begs you to click on it. He’s good. That much is clear.

In fact, Thomas primarily built his business online so getting first page results were crucial to his overarching (and quite reasonable) goal – to get more clients.

Thomas promises that he will outperform any other real estate agent in the San Francisco market by delivering customized real estate services with guaranteed quality and professionalism. When he approached Victorious to learn about our agency, he still wasn’t sold on an SEO campaign – again, with a name as solid as sfofficespaces.com, he didn’t have to worry too much about getting those coveted first page results, he was already there.

But Victorious saw some behind the scenes things that were hindering Thomas’ online performance. We knew we could help, especially since the website was brand new in such an oversaturated market. To get Thomas on board, we showed him how Victorious works – by outperforming any other SEO agency in San Francisco and delivering customized SEO strategy with guaranteed quality and professionalism. Sound familiar? In fact, that’s why Thomas chose Victorious, our core values were aligned. Oh, and because when he searched “SEO firm San Francisco,” we were the first on the list.

SF Office Spaces SEO Case Study Aaron Huber

SF Office Spaces SEO Case Study Douglas Sheppard

SEO strategy what works

The first step in our SEO strategy for sfofficespaces.com was to complete our proprietary technical audit, an on-page analysis that uncovers any obstacles that are hindering SEO results. What we learned with sfofficespaces.com was, although it returned first page results on strategic keywords, too often potential clients were leaving the page before getting to the “good stuff.” Now, technically, this next part isn’t SEO but at Victorious we like to give our partners their best shot at overall success – within SEO and outside of it – so, our account management team made recommendations to improve the site layout and content to keep visitors on the page longer. You know what? It worked.

Most of the time Case Studies are all about the glamour. This time, we have to be honest, it wasn’t all sunshine and rainbows. In fact, SF Office Spaces was a considerable challenge for the Victorious team. It took perseverance from Victorious and a heck of a lot of trust from Thomas.

“It’s just not just an SEO campaign. There are other elements Victorious has looked for and found that have helped out. You’re proactive and engaged…and it’s working.”

Robert Thomas Mensendick - SF Office Spaces

In the first six months, there was very little to brag about. Each monthly report brought more questions from Thomas and recommendations from Victorious on how to improve. As a new website, SF Office Spaces had a lot of inherent SEO challenges to overcome; not to make excuses, of course. We knew we had to do better. Victorious isn’t a get in and get out kind of agency, we want each client to succeed. We call it a partnership for a reason.

What we achieved with SF Office Spaces

It took six months and two rounds of intensive technical audits to get it right. The first audit allowed us to really figure out what needed to be done, where the market was leaning, and how to best position such a young website against others. Yet, that wasn’t quite enough. When Victorious recommended a second audit, Thomas was understandably apprehensive. We get it – when an SEO agency doesn’t deliver, usually that means they never will. Still, Thomas chose to trust us. And we’re glad he did – since the second audit, SF Office Spaces exploded in organic growth. Thomas no longer has to worry about how his SEO is doing.

Simply put, it took two on-page technical SEO audits to get it right, but in just nine months, the Victorious SEO campaign positioned sfofficespaces.com as a viable competitor in the market.

Increase Organic Traffic

In less than a year, SF Office Spaces saw a 90% increase in organic traffic. Even better, potential clients were using the website to connect with Thomas and his team. The campaign also managed to add 592 new commercial keywords that rank on Google; not bad for a market that turns out over 71,700,000 results!

Worry-Free SEO

Today, Thomas is busy securing office space for tech companies throughout San Francisco. He trusts Victorious to manage the day-to-day SEO and make sure his rankings are always improving. As a CEO, he has a lot to handle, but SEO isn’t one of them. Victorious’ SEO strategy is churning away behind the scenes, so he doesn’t have to. Our monthly reports provide just the level of detail he needs to see that the campaigns are working so he can focus his attention on his growing client list.