When Thomas Mensendiek of SF Office Spaces launched their commercial real estate website, he knew that getting first-page results for local queries would be crucial. Upon searching “SEO firm San Francisco,” we were the first on the list. When SF Office Spaces approached Victorious, the business was already performing well in search and showing up in coveted first-page results. So did they really need to invest in SEO?
While all looked well on the outside, we saw some behind-the-scenes hindrances to SF Office Spaces’ online performance. With our core values aligned, we set out to make measurable improvements.
SEO Strategy That Works
The first step in our SEO strategy was to complete a 200+ point technical audit to uncover any obstacles that hindered SEO results. Here’s what we learned: Although SF Office Spaces’ site returned first-page results on strategic keywords, potential clients were often leaving the page before getting to the “good stuff.”
Our strategy team made recommendations to improve the site layout and content to keep visitors on the page longer. And it worked.
Victorious isn’t a get-in-and-get-out kind of agency. Band-aid solutions simply don’t work for long-term success. It took six months and two rounds of intensive technical audits to get it right. The first audit allowed us to figure out what needed to be done, where the market was leaning, and understand how to position such a young website against the competition.
In the second audit, we doubled down on proven practices, ensuring every page was set up for success. After that, SF Office Spaces exploded in organic growth.