Generally, church donations go something like this: A plate is passed around, the congregation puts cash or a check on the plate, and then it goes into the church’s funds. Tithe.ly took that process and made it digital so people can give right from their smartphones.
However, they’d need to get the word out about this new donation format. Was SEO the key to boosting the number of app signups?
In Tithe.ly’s industry, it’s less about page rankings than it is about the number of users, so Victorious customized our SEO strategy and reporting to get Frank the signup results he had been looking for with other agencies.
Our first step was to run an SEO Audit. We addressed 17 major obstacles and issues on the Tithe.ly website to improve organic performance. Then, we established a linking strategy to show Google that Tithe.ly is an established brand with brand awareness.
In their first month with Victorious, Tithe.ly set a record for the most organic sessions in the site’s history. They used these SEO wins to leverage further successes with Victorious. In the end, Tithe.ly created an established, authoritative software brand through smart SEO strategies and no outbound marketing department.