The Victorious Strategy
Reinvigorating Visits From Existing Customers
Victorious recommended semantically-related keyword groups to integrate on product pages that would deliver high-converting traffic from customers who already knew and loved Unionbay. We also created SEO content targeting the same demographic.
SEO Content Introduces an Old Favorite to a New Crowd
Victorious provided search-optimized product descriptions and product page optimization to support new products designed for a younger demographic. We used search engine optimized content to draw in visitors from the younger demographic that Unionbay hoped to make inroads with.
All in all, we expanded Unionbay’s keyword portfolio by 3,622 terms and grew their blog content by 3.5x.