FOCUS ON THE METRICS THAT MATTER TO MEASURE THE IMPACT OF YOUR SEO STRATEGY
SEO KPIs are like signposts on the road to search success.
The question is…where do you want your SEO to go?
The most important SEO metrics draw a straight line between your objectives and desired outcomes. Knowing how to measure SEO performance begins with knowing what business goals your SEO strategy serves and prioritizing the indicators that reveal progress in that direction.
You’ll learn how to:
Set a S.M.A.R.T. goal
Track SEO traffic
Measure search visibility
Understand technical SEO metrics
Evaluate site engagement
Measure SEO authority
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MICHAEL COHEN Digital Marketing Manager, GE Digital