How To Measure SEO [Ebook]

FOCUS ON THE METRICS THAT MATTER TO MEASURE THE IMPACT OF YOUR SEO STRATEGY

SEO KPIs are like signposts on the road to search success.

The question is…where do you want your SEO to go?

The most important SEO metrics draw a straight line between your objectives and desired outcomes. Knowing how to measure SEO performance begins with knowing what business goals your SEO strategy serves and prioritizing the indicators that reveal progress in that direction.

You’ll learn how to:

  • Set a S.M.A.R.T. goal
  • Track SEO traffic
  • Measure search visibility
  • Understand technical SEO metrics
  • Evaluate site engagement
  • Measure SEO authority

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MICHAEL COHEN
Digital Marketing Manager, GE Digital