Thematic Keyword Research Consulting
One of the most crucial parts of any SEO campaign is keyword research. Choosing the right keywords can be the difference between a highly-successful campaign and wasting months pursuing rankings that don’t deliver any tangible results. Hence, it’s vital to be patient and seek outside consulting if you have any questions about how to best proceed.
At Victorious, we developed a foolproof approach to keyword research and selection, which is based on the way that Google understands keywords, giving your site the best chance of being recognized and ranked.
For one thing, instead of going for one-off keywords in different categories, our approach revolves around keyword themes that are related and thus can amplify your efforts.
Another crucial part of keyword research is identifying opportunities with the biggest ROI potential. That’s why we perform thorough research into your audience and develop buyer personas, which help us identify the keywords that are the most likely to succeed.
We also look for keywords that are likely to have higher buyer-intent, meaning that people who type in those keywords are actively looking for solutions and are ready to buy right now.
Finally, we will look at the landscape of your market, identifying the keywords that your competition is ranking for, as well as keywords that have been missed by others and might be easier to rank for.
An “SEO audit” is becoming a buzzword in the business world. But unfortunately, many SEO consultant services sell the idea of a thorough audit, only to use automated bots and auditing tools that provide few usable insights.
At Victorious, we take auditing to the next level. We understand that when our clients hire an SEO consultant business, they want to receive insights from real-life experts and not an automatically generated report from a software tool.
Sure, we use the most cutting-edge tools that are available, but our audits are performed by our specialists who will take the time to understand your business and your current SEO situation, putting together the full picture of what is working and what isn’t.
First, we take an in-depth look into your content and look for any issues, because, in the end, content is the primary thing search engines look at when they find, evaluate, and rank websites.
Next, we look at your website’s overall structure and go through our extensive 200+ on-site optimization factors list, checking to see if your site doesn’t have any glaring issues, and finding opportunities to improve your on-page SEO.
Once we have gathered the necessary information, our team will outline the exact steps that need to be taken, as well as the obstacles that will need to be overcome or dealt with.
Technical SEO is an integral part of a comprehensive SEO strategy, and can determine whether or not your efforts pay off.
Unfortunately, technical SEO can sometimes get quite, for lack of a better word, technical, so you may need the top SEO consultants at Victorious in your corner to ensure that everything is set up correctly.
Starting with the basics, our team of specialists go through your site and check that all Title Tags and Page Titles are optimized for proper length and contain the necessary keywords. We can also rewrite (if necessary) your Meta Descriptions according to the best SEO practices while also making them more compelling to the reader.
Structure is another crucial part of technical SEO, so our specialists will organize the hierarchy of the pages on your site so that Google can crawl them more effectively.
When those two elements are complete, we’ll go through the content on your site and optimize the keyword density to ensure that your website doesn’t come off as spam to Google or the readers.
Content Creation and Optimization
It’s impossible to imagine an SEO strategy without content. But creating content just for the sake of having it isn’t necessarily going to help your site rank higher. When creating a content-rich website for improving your SEO rankings, there are a few things you must consider if you don’t want to waste time creating articles that will never make it to the first page, let alone the first spot, on Google.
First off, you need to carefully consider the types of keywords that you want to pursue. At Victorious, we leave the primary keywords to the core page and use secondary, theme-related keywords in the content, which ensures that the pages don’t compete for the same rankings, but rather complement each other.
Second, the content needs to be original and valuable because Google is now better than ever at sniffing out filler and unoriginal content. Our team of expert writers has helped clients find interesting topics for articles that will not only get ranked but will also get read.
Finally, it’s essential to optimize the content that you create, using the right anchor text for keywords, considering the necessary content length, and making the articles easy to read and to understand, for both human readers and Google crawl robots.
Link Building Consulting Services
Link building is the shadiest part of the SEO world. Even otherwise ethical SEO companies often venture into grayish-SEO territory, using strategies frowned upon by Google such as spammy link building or PBNs.
At Victorious, we don’t want to risk your rankings and reputation on strategies that aren’t encouraged by Google, so we only use clean (and even more effective) ways to build links and optimize your off-site SEO.
One of the most useful strategies is pursuing broken links on semantically relevant websites, which is a completely ethical and even encouraged way to build links while being helpful to online users.
We will also get the most out of the anchor text opportunities that are available, using our extensive experience and proven methodology to maximize the impact of each backlink.
Finally, we’ll employ our vast array of tools, as well as specialists, to find and get hyper-targeted backlinks from new referring domains to your site’s pages.
If you feel like your SEO campaigns could be performing better, or if you just want someone from the outside to provide some new ideas, the Victorious SEO consultant service is exactly what you need.