As a small business, it can be hard to outrank larger companies with their in-house SEO experts, vast resources, and huge marketing budgets. But with Victorious, you can do it. You'll get SEO designed just for you, with advanced technical SEO strategies that help you achieve organic search results within your budget.
Victorious selects high volume keywords that align with search intent to match your business goals. This enables you to strategically focus your SEO campaign on the biggest bang for your buck.
Victorious helps you leverage the 200+ optimization factors that take you to page 1 so you can outpace and outrank your competition.
By acquiring hyper-targeted links to your website, Victorious helps you show Google just how small but mighty you are. You'll be outpacing those heavy hitters in no time.
When you’re trying to outrank large companies on Google, you’re facing an uphill battle. You not only have to compete with websites that have sometimes been around for decades, but also need to stand against in-house SEO experts and massive marketing budgets that never run dry.
Fortunately, with the advanced small business SEO strategies used by Victorious, you can hold your own even in the most competitive markets, carving out your own space for the most competitive keywords, and finding less-known pockets of hungry customers that others haven’t discovered yet.
First off, we will take the time to perform thorough keyword research, analyzing the landscape in your market, and looking for the best opportunities that offer the biggest potential returns. We look at a range of factors, including traffic volume, competition levels, as well as audience match, to ensure that the keywords we do pursue are the ones that your customers actually use.
A small business SEO consultant determines strategies that can be most beneficial for a business when having a limited budget. The SEO consultant relies on tactics that will help to identify the biggest opportunities for improving a website, placing it ahead of the top competition in a niche.
No matter how congested your market may appear, our thorough analysis ensures that we’ll find ways to get ahead of others, placing your website in prime position to rank for even the most competitive of keywords. Finally, we will use cutting-edge technology and our best small business SEO experts to create a backlink strategy that will get your site on Google’s radar in no time, propelling it in the rankings and getting your site to the top page.
Our backlinks are sourced from high-authority websites that are not only established but also relevant in your industry, which serves as a strong SEO signal to Google that your site is worth ranking. To ensure that the above steps are successful, we will also track each aspect of your campaign and monitor the performance. Our thorough process helps us focus on the most promising keywords and ranking opportunities, providing you with predictable and stable results you can count on month after month.
SEO for smaller companies can be significantly different from other types of SEO, as these types of businesses usually need to maximize their time and efforts to get the biggest ROI possible.
Because of that, Victorious takes a thorough approach in understanding your buyer personas and looks for intent indicators that are immensely helpful when choosing which keyword themes to pursue.
Only by understanding who your target audience is can you make educated decisions about what types of keywords they are likely to pursue and what they might be looking for on the web. While many keywords have a large search volume, at least part of them will probably not be very profitable, as the audience typically searching for that answer isn’t likely to be interested in buying.
Therefore, before we even begin implementing an SEO strategy, we first sit down and get to know the customers you deal with in your business. We will also perform our own research and use our previous experience to determine how your audience is likely to behave when using Google.
The key reason for this thorough approach is that it provides us with a clear picture of who the person is on the other side of the screen, and what they are most likely to be looking for during their search.
This process will also provide us with insights into the different types of searches they are likely performing. Some might be purely informational, while others are much more likely to be transactional and be searched by people who are ready to buy right now.
Once we have a good understanding of who your audience is, we can use that information to pick keyword themes that are used by your prospective customers to find businesses from which they want to buy.
That way, all the effort we put in towards getting your site ranked has the best possible chance of paying off, as the traffic that you’ll eventually receive will be at the stage of wanting to purchase and will result in outcomes that you want.
We design keyword strategies custom-tailored to your business, optimizing your site so you not only rank high on search engines, but get the high-quality traffic crucial to conversions.
Although it’s not a hard rule, most small businesses will be locally-oriented, meaning that the vast majority of their target audience will be located around a city or a wider city area.
If you have local customers, your SEO efforts should revolve around local keywords as well.
Many inexperienced companies are quick to dismiss local keywords because of their comparatively low search volume, thinking that it’s better to pursue broader terms that are likely to result in more traffic. The problem with that approach is that while the broader terms can deliver more traffic, it might not be at all relevant to your business, especially if you’re offering local services.
If someone searches for “family law,” that might seem to be a good fit for a law firm, but there’s almost no chance for people searching that to become clients, as the search could be coming from anywhere in the world and could be used for purely informational purposes.
Meanwhile, if you target hyper-specific keywords such as “family law near me” or “family law Brooklyn”, you will get your services in front of people who are looking for a specific solution that you offer, in a very specific location.
Sure, local SEO may have much lower search volume numbers, sometimes even to the point where there are just a few dozen searches per month. But if those few dozen people are all ready to buy what you can offer and will choose one of the top results on the first page, you may find that such a hyper-targeted keyword becomes one of your best sources of leads every single month.
Have you ever wondered, “Do I really need SEO for my small business? Aren’t Google and Facebook ads enough?”
The perceived value of advertising on Facebook and Google is simple: the opportunity to drive quick, tangible dollars and cents by tailoring ads to target specific audiences. But there is more to paid acquisition than meets the eye.
Here are the five biggest strengths of digital ads as they pertain to marketing your local business:
Meanwhile, just below those ads lies Google’s natural, organic search results, derived via an ever-changing algorithm that aims to provide searchers with the best possible result for his/her query. The development of organic search as a marketing channel happened nearly 20 years ago, when marketers first identified that Google’s algorithm and the sheer reach of its search engine proved to offer a viable opportunity for businesses to drive quality traffic to their site.
Here are the five biggest benefits of engaging in SEO for a small business website:
So what are the major takeaways from a cost-benefit analysis of PPC versus SEO for small business owners? Click the next tab above to read more tips about the ROI of creating an SEO strategy for small business owners.
SEO for small companies is different from most other marketing approaches because it can be more difficult to predict exact outcomes or to even calculate the exact return of investment to expect in different campaigns.
Because of that, business owners may be hesitant about hiring a small business SEO agency, as without understanding the types of results they can expect, they usually opt for more “straightforward” marketing approaches. But without SEO help for small business entities, establishing a presence online is much more challenging. Paid advertising can be effective, but it takes time for campaigns to become profitable, which means that they require substantial investment upfront. And the truth is, SEO actually can be measured in terms of a tangible return, especially if you work with an experienced small business SEO company that can help you establish realistic goals and track your progress.
Tracking the traffic that comes to your site and identifying which keywords are contributing the most helps you understand exactly how much exposure you’re getting, and also directly compare that traffic with the other marketing strategies you’re using.
Besides keeping track of the traffic increase, you can also look at how your organic search visitors are behaving, tracking activity on your site such as pages visited or newsletter subscriptions.
You can even look at the behavior of your visitors and calculate how much each one is worth, on average, eventually coming up with a specific number of how much each dollar invested in SEO has generated.
And since SEO has an accumulative effect that increases traffic as time goes by, over time, your ROI for SEO will only keep increasing.
So while it might take a couple of months to start generating results with SEO, once you start ranking for relevant keywords, you are likely to find that it will become your most profitable strategy.
And that doesn’t even take into account the potential for increasing your brand awareness, positioning your small business as a trustworthy provider of services and products, as well as the ability to leverage your website’s authority when venturing into new markets.
Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps determine which channels are most effective through SEO and analyze and improve where needed.
Depending on the size of business, goal tracking, and eCommerce tracking help communicate the effectiveness of an SEO campaign. All Victorious SEO campaigns use goal and eCommerce tracking to show just how effective the SEO is working. Tracking these metrics shows how increased traffic turns into increased leads and increased leads turn into an increase in revenue.
ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking. Victorious reporting provides detailed metrics that focus on revenue generated and return on investment to see notable wins, as well as areas for improvement. By analyzing the source from which the revenue was generated, like organic traffic or email sequences, Victorious can determine active channels and optimize appropriately.
Many businesses get most of their conversions from phone calls, whether it’s a doctor’s office or direct service providers like lawyers and plumbers. Call tracking provides the sources of your phone calls and conversions using a different phone number to track the source of the call – organic, pay-per-click, and even offline advertising. Using dynamic number insertion, Victorious can also track the keyword, source of conversion, and other pertinent information about the call to accurately track SEO ROI and conversion rates.
Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?
Fully operational in 45 days or less. Don't wait months to see ROI - with Victorious' industry-leading 200+ Point SEO Audit you can experience results faster than any other agency.
Transparency is the priority. Trust in the Victorious SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Victorious' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."
Yield positive ROI with Victorious' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Victorious' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.
Every member of the Victorious team is experienced and knowledgeable in real estate SEO strategies, so you only work with people who know how to make your campaign succeed.
