How Do I Know If I Need SEO?
What is SEO? SEO is a digital marketing strategy that gives your business more visibility on search engines.
Virtually every business benefits from improved visibility. About 90% of web pages generate zero traffic from Google searches. If you don’t currently do SEO, you can guarantee your website is part of that statistic.
While you might get some traffic through social media, word-of-mouth, or pay-per-click ads, organic search drives more traffic to websites than any other digital marketing channel. According to recent data, organic search results deliver 68% of trackable website traffic
When Should I Hire an SEO Company?
It’s never too soon, or too late, to bring an SEO partner into the fold.
When Launching a New Website: Engage in SEO optimization services when you’re building your website or ecommerce store and incorporate SEO into your site architecture and content planning from the outset.
During a Site Redesign: Maximize the impact of a site relaunch, and protect your existing web traffic by consulting with a strategist when you update or migrate a website.
When You Want to Increase Organic Traffic: Bring in an SEO agency to help you improve site traffic and boost leads, conversions, and revenue generation at any time to get the most out of your digital presence.
Is it Better to Use a General Marketing Agency for SEO?
Marketing is a vast and varied discipline, with all kinds of firms dipping into SEO.
If you use an agency, you might choose from:
- General marketing agencies
- Digital marketing agencies
- SEO agencies
Each of these agencies will have a different level of dedication to SEO.
General Marketing Agency
A traditional marketing agency offers non-digital services such as branding, graphic design, advertising, and public relations. A full-service general marketing agency may provide add-on business SEO. Still, they’ll be random tactics to support marketing campaigns instead of a fully-formed strategy itself.
Digital Marketing Agency
Digital marketing agencies handle an array of website marketing services. They might manage pay-per-click, social media, and email marketing campaigns, as well as offer SEO company services.
As many as 68% of digital marketing agencies outsource their SEO activities to specialist agencies, so you might find yourself several degrees removed from the people working on your SEO. This can create lag time in requests, miscommunication, and lack of connection needed to foster a commitment to shared goals or unified strategy.
An SEO company is entirely focused on search engine optimization. SEO companies have precise knowledge of techniques and strategies that their specialists have gained through the experience of managing a high volume of campaigns over several years.
With in-depth data, tools, and partnerships to draw on, the right SEO company can customize solutions at a granular level and target their efforts to move the needle on your search engine rankings.
An SEO company is adept at building a strategy for improved keyword rankings to work in tandem with your marketing plan.
What Is the Victorious Methodology?
Victorious is unique among our competitors because we front-load our 12-month campaigns with strategic goal-setting and an aggressive audit and research schedule. We methodically map every SEO activity to a focused set of keyword themes to support your goals.
By digging deep into what you need to achieve and mapping our strategy to that goal, we make sure that all of your campaign resources are directed toward one objective. While we measure meaningful indicators, like organic traffic and keyword growth, we know those metrics must be directly connected to your overall business goals.
Example Calendar of SEO Company Services — 12 Month Campaign
- Strategic Goal Setting
- Technical Site Audits
- Backlink Analysis & Manual Disavow
- Page Optimizations – Meta Tags
- Mapping Keywords to Commercially-Viable Site Pages
- Anchor Text Research and Analysis
- Robots.txt Optimization
- Link Building Activities
- Research of Keywords to Increase Topical Authority
- Link Building Activities
- Keyword Cannibalization Analysis & Fixes
- New SEO Writing and Existing Content Optimizations
- Page Speed Analysis & Fixes
- Internal Link Optimization
- Syndicated Content Link Building
- Ongoing Site Auditing
- Site Architecture Optimization
- Broken Backlink Link Building Activities
- Syndicated Content Link Building Activities
- Keyword Research to Increase Topical Authority
- New SEO Writing
- Conversion Rate Optimization
- Featured Snippet Optimization
- Ongoing Site Auditing
- Competitive Analysis
- Continued Building of Links
- Mapping New Sets of Keywords to Commercially-Viable Site Pages for Next Year’s Goals
- E.A.T. Analysis & Fixes
- New SEO Content and Page Optimizations
- Ongoing Site Auditing
- ROI Analysis & Annual Goal Assessment
Our systematic approach to SEO is proven and repeatable, but that doesn’t mean that it’s one-size-fits-all. Your SEO team is as well-trained in the art of listening as the art of SEO. We build every campaign around your unique business goals. You can count on us to spend the time to understand your industry, your audience, and your stakeholders before we make a single recommendation. Customize your campaign even further by applying flex credits to the tactics that increase the momentum of your success.
Your team of SEO specialists is always available for any questions or concerns you have during your campaign. In addition to on-demand support, you’ll have regularly scheduled calls with your team to discuss campaign progress. Rather than inundating you with jargon-filled spreadsheets and inscrutable metrics, our narrative reporting system means you’ll always understand what tactics are paying off and why, plus how to improve your campaign performance. We break down technical concepts so you can bring key takeaways back to your stakeholders.
How Do SEO Companies Measure Campaign Performance?
SEO agencies have an array of tools to track performance and can deliver regular reports to show the progress of your campaign. Some quantitative measurements you might see in these reports are:
- Movement in organic search rankings
- Organic impressions
- Click-through rates
- A breakdown of traffic sources (organic, referral, direct)
- Session duration
- Time on page
- Conversions (registration, subscriptions, sales)
Can an Agency Guarantee Fast Results?
Search engine optimization (SEO) involves so many variables that no reputable SEO provider will guarantee immediate results. There’s no way to control what your competition is doing or how algorithm updates might impact rankings.
Quick results in SEO are often fleeting. By focusing on sustainable, long-term growth in search, results may appear slower but you will benefit from compounding returns over time. SEO companies that guarantee fast results don’t understand this foundational premise of SEO.
When Can I Expect to See Results From an SEO Campaign?
It takes an average of four to six months to see long-term results from SEO strategies. This time frame may seem long, but there’s a lot going on behind the scenes, as backlinking and content optimization help your site build authority and search relevancy.
Campaign success also depends on factors such as:
- How long you’ve had your domain and how it’s currently ranking
- How aggressive your competition is
- How competitive your keywords are
- Adjustments you make during the campaign
- Industry changes or shifts in the economy
How Long Should I Commit to Search Engine Optimization?
Your SEO campaign has gained momentum, and you’re basking in the benefits of its success, including greater visibility and a healthy return on your investment. What now?
SEO is a long-term process. Even when you reach your campaign goals, rankings can change over time.
- New business appear in your vertical
- Your competitors adjust their strategies
- Ranking factors evolve
- Consumer habits change
A good agency helps you refine your efforts as the search landscape shifts. You may even need ongoing adjustments to your campaign as your business evolves, or respond to changes in your industry.
Once you’ve optimized your website architecture, content, and links, it’s easy to monitor and adapt your campaign to keep it on course.
Will an Agency Get Me to Rank Number One?
Google has over 200 ranking factors that come into play when generating search engine results. Not only is it a complex process, algorithms are constantly being adjusted to improve the search experience.
Google doesn’t give any companies the inside track to organic rankings. If an SEO specialist tells you they’re going to secure you the top ranking, it’s best to consult another SEO — and this advice comes directly from Google. In Google Search Central, they state:
“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google.”
SEO Services FAQs
Can I Do SEO if I Don’t Have In-House Staff?
Our SEO service agency can assist with as much of the implementation of your SEO strategies as you need. If you don’t have a web-dev staff, we can help implement technical recommendations on your website. If you lack the resources to create content, we offer different tiers of content creation that can fill that need.
Does Your SEO Marketing Company Offer Local Search Services?
About 86% of consumers use a search engine to find a nearby business or service, with 46% of all Google searches conducted to find local information.
We provide local SEO services to optimize sites to appear in local search, Google 3-packs, and Google and Apple Maps. We can also optimize your Google Business profile to improve customer engagement and local conversion rates.
Can an SEO Marketing Firm Fix a Manual Penalty?
Yes – our SEO services company can help fix manual penalties. Our SEO specialists will help you determine why your site has received a penalty, address the issue, and request a reconsideration review.
What Are Some Warning Signs of Bad SEO?
Here’s a list of 15 signs that you might be on the receiving end of bad SEO.
Do Privacy Regulations Impact SEO?
No — because SEO uses first-party cookies, you will continue to be able to track customers on your site and implement highly effective SEO strategies. SEO is your best bet to future-proof your digital marketing efforts. Privacy regulations are continuing to get stricter around the world, and in 2022, restrictions on third-party cookies will continue to reduce the effectiveness of digital ad strategies like PPC. The best SEO services will help marketers ease their reliance on third-party data in a cookie-less world.
Where Should I Start to Learn More About SEO?
We recommend reading the following articles: