Link Building Services

Link building propels you to the top of search.

Link building is one of the fundamental techniques of a good SEO campaign, but it's also one of the most challenging to pull off. That’s why we do it for you! Learn more about our approach below.

True SEO transparency

Backlink Building

At Victorious, we take the pressure of link building off your shoulders. Our approach to link building is both scalable and effective, with each link exactly what you need, at the time you need it, to enhance your site’s organic visibility.

Local Citations

If you’re a local business, citations are critical to getting exposure in Google Maps. We clean up your old, incorrect citations, and replace them with new, accurate citations on sites that are indexed.

Syndicated Content

Syndicated content acts as risk mitigation, to ensure your anchor text distribution is consistently within reasonable limits to guarantee your site's organic success for years to come. We generate these links in bulk!

Link Building at Scale

For a seemingly simple process on paper, high-quality link building services can get pretty complicated and overwhelming. That’s because of the many methods and tactics available to a SEO link building company. At Victorious, we give you transparency into the process.

100% Transparency

The duplicity of the SEO industry is widely known. So how is Victorious different? We provide a revolutionary level of transparency into our campaigns - from backlink acquisition to on page optimization - so you can trust us to get the job done.

The smart choice for smart SEO

What is SEO link building?

Link building is the process of getting links from other reputable websites to point to your own. This is essential because of the way search engines work, specifically Google. When users search something using specific keywords, search engines need to prioritize which web pages are most relevant to that user’s query.

High-Quality Link Building Services

  • Link Building Fundamentals
  • Broken Link Building
  • Resource Link Building
  • Link Reclamation and Unlinked Mentions
  • Citation Link Building

Link Building Fundamentals

Google’s ranking algorithms determine how the search engine prioritizes search results. While the exact way the algorithms work are a closely guarded secret, SEO practitioners do have an idea of what criteria it looks for. The quality and structure of the content is one, as well as the number of relevant keywords that appear on the webpage (to name a few).

In addition to these on-page optimization techniques, one of the most reliable indicators to Google of a page’s quality is the number of links pointing to that page from other websites. These are called backlinks. Backlinks are a good gauge of page quality because, in principle, you can only earn that link if other site owners deem your content to be relevant to their visitors.

The more backlinks you get, the more Google thinks your page is trusted, and the more it will rank your page higher in relevant search results.

Because the link building process was abused and manipulated with SEO techniques that tried to trick Google, in later updates, the emphasis was placed on the quality of those links as well.

For an SEO link builder, the type and source of the link matter. Links given naturally from other high-quality websites or sources will carry greater weight than those from unmoderated blog comments. These high-quality, non-paid links are called editorial links, and getting them is the primary goal of link building services.

There are many approaches available to SEO link builders, but the simplest one is manual outreach. It’s very basic in nature: get in touch with owners of relevant websites and ask them to link to your site! Of course, key to this is being able to give them an excellent reason to give you a backlink.

Manual outreach is suitable when you’re starting out in link building, but is too cumbersome for in-house marketers to achieve at scale. Enter a link building SEO company like Victorious! At Victorious, we are able to scale this process of link building for you.

Broken Link Building

Broken links are links that point to a website or page that no longer exists. This occurs on the internet more often than you might think! It can happen if, for example, a supplement website points to a resource article that suddenly gets taken down. The website owner will, naturally, want to replace that broken link as soon as possible, and this is where the opportunity is.

If you can pitch your own content as a suitable replacement for that broken link, then you’ve effectively created a backlink. You don’t even need to have a piece of content on-hand; sometimes, it’s worth the time and effort to craft a new piece of content just to replace that broken link.

Fixing a broken link is pretty straightforward, but the real challenge is in finding them in the first place. Because of Victorious’s programmatic approach to this tactic, we are able to scrape 100s of 1000s of domains each week, finding broken links, categorizing those domains by niche, and automatically following up with those websites at scale.

Resource Link Building

Resource link building is the process of pitching content to be included in relevant resource pages. A resource page is simply a page that has a list of specific topics that the website’s readers may find useful. The idea is for that page to become a go-to authority reference point for that topic, and the only way for owners to do that is to include as many relevant links as possible.

Resource page links are excellent for your own ranking because they can be high-authority sites with lots of credibility. They are helpful by nature, so people are much more likely to visit and revisit them.

As with any backlink tactic, the challenge here is finding relevant resource pages. Some pages even have a link if you want to suggest a resource, making your efforts way easier. After that, it’s all about reaching out and convincing them to include your content as a resource.

At Victorious, the approach we take to identify relevant resource pages at scale is the same approach we take to identify viable broken link opportunities in general. We simply change the filters within our proprietary tools, which, when tweaked, surface resource pages over other possible content types.

Link Reclamation and Unlinked Mentions

Link reclamation and unlinked mentions work very well together, as they are both optimization strategies that work with websites that have already linked or mentioned you in the past.

Link reclamation happens when websites who have linked to some of your content are no longer doing so. This can be due to several reasons, but it’s often because your content is no longer relevant to the article. It’s very similar to broken link building, and you can apply the same strategies here.

Unlinked mentions, on the other hand, occur when a website or article mentions your company or product but doesn’t include an explicit link pointing to your site. Unlinked mentions are low hanging fruits that are incredibly easy to fix. After all, the website already found you noteworthy by mentioning your brand, so it’s a small request to ask them to include a link with their mentions.

This happens a lot with images on a website. Often, bloggers or webpage authors will neglect to provide a link to a relevant image (like, say, your logo, or an infographic you made). Doing an image search on Google can reveal which sites used your photo and which ones linked to you or not.

Claiming unlinked mentions is an easy tactic that’s best done at regular intervals, such as every quarter. At Victorious, we identify these for you, although we find their value to your site within the context of your campaign is marginal compared to other link building methods that enable us to dictate anchor text and ensure content relevance.

Citation Link Building

Citation link building includes any strategy you use to get your company mentioned online. In contrast to any other brand mention, citations deal with details of your business, such as name, address, and contact information.

The goal of citation link building is to rank high in local searches. That’s why this strategy is often used by local service providers like dentists or plumbers. Citations are essential for such businesses to rank high in Google Map searches. When people are looking for a personal injury lawyer in a particular city, for example, that lawyer’s website should be one of the top places recommended.

The easiest approach for citation link building is listing your company in relevant business directories. Compared to other link building strategies here, citations are generally inexpensive, sometimes costing just a few dollars per listing. You’re also almost guaranteed for a listing as long as you submit relevant business information. So, this is another of those opportunities that we do quickly at the beginning of your campaign.

Of course, it’s never the right approach to list your company in every directory you see. Not all directories are created equal, so it’s important that your company is listed only in high-quality sites. Questionable directory listings can reflect poorly on your brand. Good signs to look out for include a large number of visitors and a moderated listing.

Exceptional Villas
"Their leadership makes the process so seamless. From project management to communication, it's all exceptional!"
Alex Baradi
President - Exceptional Villas
571%
Increase in Organic Traffic
301%
Increase in Total Keywords Ranked
780%
Return on Investment
We get results, plain and simple

Why are SEO link building services Important?

Link Building Services

The biggest benefit of link building is, of course, getting a higher rank on the Google search page of your chosen keywords. The higher you are on search results, the better chances that people will click over to your website. It’s this steady stream of intent-driven traffic that make link building so worthwhile to pursue.

Link building can also send a healthy stream of referrals to your website. If you’re an e-commerce site or have something to sell, then that can translate to sales down the line. This is one area where the quality of the backlink’s source is better than the quantity. It’s much more profitable to get exposed to 100 passionate fans, than it is to a million mildly interested audience.

In the end, the most significant benefit of link building, and SEO in general, is brand growth. A highly relevant website full of quality content that ranks high on Google will get more readers than someone that’s lower on the list. Being at the top of the list also shows the market you know your stuff, and are a reliable source of information.

Link Building Agency Reporting, Measurement, and Analysis

Effective link building isn’t just about getting as many backlinks as you can, it’s about where those links come from. A few errant backlinks from low-authority sites won’t hurt you now, but it can in the long run. In link building and SEO, reputation matters a lot.

That’s why it’s essential to get a link building agency that can monitor your backlink profile for you. There are free tools available that you can use to watch it yourself, but you need the experience and knowledge of a reputable SEO agency to figure out what to do with the data.

Victorious’s link building service can tell you which of your backlinks are contributing the most results and which aren’t up to par. If you’re in the process of overhauling your SEO plan, it’s also recommended to get an analysis of your backlink profile to know the most optimal areas to focus on. In fact, as a customer of Victorious, this is something that’s always included in your campaign! During the audit process, we will do an analysis of your site to identify any toxic links or domains currently hindering your site’s organic visibility. If there are none, great! But, on the very real chance there are, we will put together the list for you to see and then disavow them once approved.

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