Unlock Organic Growth With Cannabis SEO

High-growth strategies to elevate your cannabis brand.

Learn how marijuana and CBD SEO services can take your cannabis business from budding to booming.

Commercially Viable Keywords

We'll identify keywords that match commercial intent, volume, and competition levels to drive valuable traffic to your cannabis company.

Vigilant Technical SEO

We'll help you improve high-value geo-specific pages using 200+ optimization factors so you outpace and outrank the competition.

Laser-Focused Link Building

We have a proven track record of acquiring hyper-targeted links from new referring domains to any desired page on our clients' websites.

Growing Your Business With Cannabis SEO

What does it take to be top dog in the cannabis niche?

As the cannabis industry refines itself through market expansion and the diversification of its products and services (THC-infused fine dining, anyone?), emerging cannabis companies are also refining their business practices to legitimize their standing in an increasingly competitive industry.

An essential factor in any business plan is a detail-oriented online marketing strategy. However, crafting said strategy comes with its fair share of challenges — especially in the cannabis industry. One of the major growing pains for cannabis businesses is the limited opportunity to market their business through paid search or paid social thanks to regulation-based platform restrictions.

So how do cannabis businesses drive traffic? With a strong organic online presence. Cannabis SEO services are the ticket to attracting more website visitors and expanding your customer base.

An essential factor in building a cannabis business plan comes from creating a detail-oriented online marketing strategy. However, determining a strategy comes with its challenges – particularly when dealing in the cannabis industry. One of the major growing pains for cannabis companies is the limited opportunity to market their business through paid search (i.e. Google Ads) or paid social (i.e. Facebook). Major advertising platforms disallow cannabis-related companies from pushing out ads due to federal regulations, hindering their ability to drive traffic through these channels.

As a result, cannabis companies must have a strong organic online presence to establish themselves as industry leaders. So regardless if you side with hydroponic or organic cannabis growth – one truth remains absolute: Cannabis SEO is required to elevate your marijuana business to an all-time high.

All About SEO
for Cannabis Companies

  • What is Cannabis SEO?
  • Why Do Cannabis Businesses Need SEO?
  • What Makes a Successful Cannabis SEO Strategy?
  • Is Organic Reach Really That Important?

What is Cannabis SEO?

Cannabis search engine optimization (SEO) is the process of optimizing cannabis sites for organic search by creating relevant content and building a solid link-building strategy.

As CBD and marijuana SEO experts, our goal is to target search queries related to your business to increase your business’s visibility on search engine result pages (SERPs). As you rank higher for relevant keywords, you’ll gain visibility. And as you gain visibility, you’ll gain more website traffic.

Why Do Cannabis Businesses Need SEO?

If your cannabis business relies on online sales or awareness to survive, a strong CBD SEO or marijuana SEO strategy is a must-have. Because of the restrictions surrounding paid advertising for cannabis, marijuana and CBD companies should consider investing in a cannabis SEO agency partnership — it’s the best regulation-friendly alternative to grow your business.

Even if you’re a local dispensary that relies heavily on foot traffic, having an SEO strategy is the essential for attracting more customers. Having a website with no SEO is quite literally giving customers to your competition. 91% of the time a potential customer goes to Google to start shopping for an item, they only click results on the first page.

Consider SEO services if your business falls into any of these categories:

  • Cannabis ecommerce
  • Local producers/sellers
  • Branded cannabis products
  • Wholesale cannabis products and services
  • Cannabis product variations (oil, dry leaves, etc.)
  • Cannabis resellers
  • Cannabis transporters
  • Dispensaries (medical or recreational)

What Makes a Successful Cannabis SEO Strategy?

If you’re looking to build a sustainable, well-rounded cannabis website with a steady flow of traffic, then focusing on optimizing your site using:

  • Thematic Keyword Research to drive traffic to your core pages/products.
  • Local SEO/Google My Business Optimization to establish a presence on Google Maps/Map Stacks.
  • Competitive Analysis to leverage content gaps and outrank your competitors.
  • Conversion Optimization to understand what online factors capture the most leads for your site.
  • Manual Link Disavow/Citation
    to trim any bad links or citations on the web
  • Local Citation Building to nurture your business’ presence with greater local authority

Link-Building: The Golden Ticket To Growing Your Business

Linking correctly and efficiently will be your leg-up to boost your ranking. The problem is that it could take the average person hundreds of hours to get enough links to make any sort of impact. Enter: A cannabis SEO company.

We tailor your link-building plan to your campaign goals, effectively bridging competitive gaps in unique referring domains, strengthening your website’s topical authority, and accelerating traffic gains to your most important pages.

Is Organic Reach Really That Important?

No matter the size of your company, organic traffic is the most scalable and cost-effective way to acquire new customers. It allows you to maximize your website’s profitability with unique customers who were previously unaware of your website.

Reaching the Right People at the Right Time

Target keyword themes that are most relevant to your business and match queries with various levels of search intent will provide more valuable opportunities for prospective visitors to discover your website and engage with your brand. 

Consider this: On average, 2.5% of visitors to a website turn into customers. With this logic, one could assume that for every 1000 organic visitors from SEO, your business will receive 25 – 30 new customers.

Victorious SEO decoration wave
Oji Vape Case Study
Discover How This Cannabis Company Broke out of the Wild West of Digital Marketing and Increased Their Users by 555%.
After cycling through multiple SEO companies and seeing no results, I finally came across Victorious. Choosing to work with Victorious is hands down one of the best business investment decisions I have ever made.
Adnan F.
Founder - Oji Vape
From First Touch to Organic Revenue

Measures of Success

Ecommerce Tracking

For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data and allows businesses to identify scalable opportunities.

By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic, which helps determine which channels are most effective and if your WordPress SEO tactics are paying off.

Whether as a local online dispensary or as a global cannabis publication, goal tracking is essential to gauge the effectiveness of an SEO campaign. All Victorious SEO campaigns use goal and eCommerce tracking to depict if and how organic visitors are engaging with your website. Tracking these metrics allow for your business to close the loop on your marketing efforts in order to gain the insights necessary from your customers.

Goal Tracking

From local online dispensaries to global cannabis publications, goal tracking is essential to gauge the effectiveness of an SEO campaign.

It shows how and when leads enter the marketing funnel so they can be handed off to the sales department at the appropriate time. It also allows you to see how organic search performs as a marketing channel so you can track the success of your SEO efforts with data-driven results.

Increased Return

Return on investment (ROI) is the ultimate metric of success when determining the effectiveness of your SEO campaign.

We share monthly performance reports that highlight your campaign’s return on investment. Analyzing which channel revenue is generated from, like organic traffic, helps us dial in and optimize them further. On top of allowing us to see notable wins, consistently monitoring your campaign’s progress also identifies areas for improvement.

Understanding how SEO impacts ROI allows businesses of all sizes to scale their campaigns accordingly so they can boost their rankings, bring more traffic to their site, and increase their ROI.

Call Tracking

For businesses such as cannabis wholesalers, leads often come in via phone call or email sequences. Tracking whether these leads ultimately originated from organic search provides a quantifiable measurement of how your SEO efforts are impacting lead generation.

Call tracking and email tracking allows us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Marijuana and CBD SEO Agency

Why choose Victorious?

Top-Tier SEO Talent

Every member of the Victorious team is experienced and knowledgeable in SaaS SEO strategy, so you only work with people who know how to make your campaign succeed.

Relentless Pursuit of ROI

Whether you’re a small business or a Fortune 500, every dollar counts. Our holy grail success metric is ROI — if you’re not earning, we’re not succeeding.

Seamless Team Integration

Gain all the benefits of an in-house SEO team without hiring an in-house SEO team. We work as an extension of your team with your ideas, goals, and marketing initiatives, while offering valuable SEO insight.

Dedicated to Data

Our campaigns are rooted in data that’s collected, sorted, and analyzed by SEO experts. By taking the guesswork out of the process, your campaign is set up for success from the very beginning.

The Best Marijuana and CBD SEO Company Gets You on Page One

Our team of award-winning SEO specialists (and all-around awesome people) are ready to help grow your cannabis business.