Magento SEO Marketing Services

Drive traffic to your Magento powered website

Unlock the true potential of your online store with data-driven SEO strategies from Victorious that work to bring big revenue to your ecommerce operation.

Magento SEO

Commercially Viable Keywords

Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to drive qualified traffic.

Optimized Product Pages

Victorious ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

Laser Focused Link Building

The Victorious combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

Magento SEO Services from Victorious

Together we'll conquer SEO

At its core, Magento is an open-source eCommerce platform. Created by Varien, it utilizes both Zend PHP and MySQL databases. 

Unlike other popular eCommerce platforms, developers have access to the original source code and are able to make modifications and extensions to virtually every aspect of it. Because of this, Magento has become a popular platform for eCommerce store owners who want to take control of every aspect of their online storefront. 

Developers are constantly creating new add-ons and extensions to make the platform even more customizable. If you want to include a feature on your site, chances are there’s an add on to help you do it. And if there isn’t one already available? A developer can build it for you. This allows the platform to adapt to you and your business, unlike other platforms that force you to work with it.

Since users have full control over their site, just about every component can be customized from the design to the functionality, the content, and the entire shopping experience. This can help businesses reduce their overhead costs and expedite organic growth to your Magento store.

Magento also supports mobile devices, allowing users to make changes on the go regardless of where they are or what device they’re using. 

Looking to Improve Your Magento Website? How and Why SEO Should Play into Your Digital Strategy

  • How Does Magento SEO Help Your Business?
  • What is Magento SEO?
  • Our Approach to Magento SEO
  • Is Magento SEO Friendly?
  • Why look to SEO Experts?

How Does Magento SEO Help Your Business?

While the surface goal of Magento SEO optimization is to improve your rank and visibility within the search engines, the real benefits run much deeper.

When you rank on the first page of search results for relevant and meaningful phrases, you’ll be attracting large numbers of high-quality shoppers to your site. Higher volumes of quality traffic mean you’ll have people clicking on your site because they actually searched for something you have to offer. This results in more sales and an expanded, loyal audience. 

When you factor in a solid off-page Magento 2 SEO strategy, the benefits multiply even further. Users who discover your site through links on high-authority domains can quickly become loyal, paying customers.

What is Magento SEO?

The purpose of Magento SEO (Search Engine Optimization) is simple: to improve your eCommerce store positioning and visibility within search engines like Google, Bing, and Yahoo.

A Magento search engine optimization strategy is multifaceted, with each individual component working together to build a complete working strategy. It all begins with keyword research to discover exactly what words and phrases your target customer is searching for. An understanding of user intent and search data is used to make these determinations.

From there, the optimized keywords are incorporated into the content of the site, increasing the ranking potential of the given page to appear in the relevant searches. With a strong content strategy that includes Magento and SEO optimization, you’ll be more likely to attract interested users to your site over the competition.

A complete SEO strategy will also include an off-page SEO strategy. This largely involves getting other authority websites to link out to your website. Why? High-quality links function almost like a testimonial, boosting your reputation and perceived popularity within the search engines.

Our Approach to Magento SEO

Here at Victorious, we utilize a proven and tested process to drive traffic to eCommerce websites and boost search engine rankings. Here’s a peek into what that process looks like.

Keyword Research

Victorious takes a unique approach to keyword research. Our team of SEO experts does in-depth research to discover the keywords search engine users are actually typing into the search bars. Other “experts” who are relying solely on tools like Keyword Planner for their research tend to miss larger themes and relevant phrases that can drive significant traffic to a site. 

Our extensive keyword analysis identifies relevant and meaningful keywords that will drive traffic to the site and get you on the front page for keywords with a buying intent.

SEO Audit

If there are real people searching for keywords through search engines, shouldn’t there be real people doing the research for your ecommerce SEO services, too? That’s what the team at Victorious believes. 

Our team dives into your site head first to discover what’s working and what isn’t during an extensive technical SEO audit of your Magento store. We discover the obstacles that are preventing your website from ranking at the top of searches. Once we know exactly what those obstacles are, we can begin building a strategy that addresses each one of them to ultimately improve the organic performance of the site. 

Off-Page SEO

With today’s competitive online marketplace, you need to do better than spammy links on low-quality sites for your off-page SEO strategy. And that’s why Victorious’ off-page strategy focuses on building relevant and quality backlinks on high-authority domains. 

We optimize your anchor text based on the results of our keyword research to bring you real traffic. These links are always relevant and meaningful, meaning that you aren’t just getting traffic — you’re getting traffic from people who will take an active interest in your eCommerce store and are therefore much more likely to make a purchase. 

Is Magento SEO Friendly?

The good news is that Magento is extremely SEO friendly! In fact, it’s one of the most SEO friendly eCommerce platforms out there. 

Magento includes many features within its code that easily allows users to optimize their site. It includes features like image optimization, URL rewriting, robots.txt, and XML Sitemap optimization to help eCommerce sites improve their rankings within the search engines. 

As new versions of Magento are released, SEO features continue to be updated, helping to keep eCommerce shop owners ahead of the competition for the long run. These updates also help to keep eCommerce stores running at optimal speed, fixing bugs, and maintaining site security — all aspects that improve your site’s authority and reputation. 

Why look to SEO Experts?

While Magento is an extremely SEO friendly platform and is an excellent option for eCommerce shops looking to get ahead of the competition, it isn’t without its limitations. 

Some common SEO for Magento limitations include:

  • Page Speed: A slow website can impact both SEO and the overall user experience, so it’s a major priority to ensure all pages are loading as quickly as possible.
  • On-Page SEO Optimizations: Magento has nearly unlimited possibilities for product page creations, but just like other CMSs, its default settings don’t always adhere to best SEO practices. Because Magento doesn’t have the same community plugin architecture that WordPress does, it’s a bit harder out-of-the-box to create customized pages that are SEO-optimized. 
  • Page Indexing: Google often indexes catalog search pages in Magento, which can result in index bloat and crawl budget issues.
  • While some of these issues can be overcome by following Magento SEO tips, it’s best to consult with an SEO expert who can ensure your site is performing as intended. 

Magento is one of the best platforms available for eCommerce store owners. But for the best results, you’ll want to address your SEO strategy to improve your visibility and boost your traffic. And since a strong SEO strategy is critical to the success of your brand, you’ll want to work with a company that has Magento SEO experts that know the platform inside and out. 

The team at Victorious can optimize your SEO and develop a complete strategy to ensure your business excels with our Magento SEO services. Want to see more? Contact us today to schedule a demo.

Everlance
Everlance
See how Victorious helped Everlance increase organic traffic by 300%

"SEO is always changing so leaving the strategy and tactics to Victorious has more than paid for itself."

How Victorious takes SEO ROI

Campaign Metrics

eCommerce
Goal Tracking
Revenue
Call Tracking

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during a Magento SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all Magento SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our Magento SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Campaign Metrics Dashboard View
2020 SEO Market Leader

Why choose Victorious?

Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?

Lightning Fast Ramp Up

Fully operational in 45 days or less. Don't wait months to see ROI - with Victorious' industry-leading Battle Audit you can experience results faster than any other agency.

Lightning Fast Ramp Up

True Team Enterprise

We're all MVPs here. Victorious takes pride in hiring and retaining top SEO talent by providing an environment where people thrive. Every member of the Victorious team is experienced and knowledgeable in SEO strategy, so you only work with people who know how to make your SEO campaign succeed.

True Team Enterprise

Education and Empowerment

Transparency is the priority. Trust in the Victorious SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Victorious' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."

Education and Empowerment

ROI Obsessed

Yield positive ROI with Victorious' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Victorious' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.

ROI Obsessed
Magento SEO Services from Victorious

Together we'll conquer SEO

With the emergence of top platforms such as Shopify, Magento, WooCommerce, and BigCommerce, the need for eCommerce SEO (Search Engine Optimization) is huge. Victorious is one of the top eCommerce SEO companies filling the demand. With our award-winning SEO services for eCommerce websites, we have the experience and the know-how to turn your website into a selling powerhouse.

First, we take the time to understand your business. We get to know you and your brand inside and out. Who are your customers? What makes them tick? How do they land on your pages and what happens when they do? Do they stick around, make a purchase, or abandon their carts too often? We get to the bottom of what your toughest challenges are and take on your vision for the website. In other words, we own it.

  • eCommerce Analytics for SEO Services
  • Technical SEO for Ecommerce
  • Thematic Keyword Research for eCommerce

eCommerce Analytics for SEO Services

Any good eCommerce SEO consultant will stress the importance of analytics. But you need to make sure they are looking at the right data. Our specialists are certified to understand which variables matter the most when it comes to getting your customers to your page and converting.

But it’s not enough that we know what we are doing. We want to make sure you can understand every step as well. In fact, our Victorious Analytics ® reporting system helps you to track all of your keywords and phrases in real time, gives you complete transparency to see growth every month, and focuses on the end results or ROI to help you make decisions. Analytics doesn’t have to be a bunch of numbers eCommerce SEO “experts” flash around to attempt to prove their worth. We help you see the results of your efforts as they happen.

Technical SEO for Ecommerce

At Victorious, we never let a software tool do the SEO audits. Instead, our team of expert eCommerce SEO specialists take the time to research and understand your business and find a way to improve your current organic situation.

We start our audits by taking a deep look into your content and search for any existing issues. Also, we will inspect the overall structure of your website and check for any technical SEO glitches. After going through our list of 200+ on-site optimization factors and gathering all the information we need, our team will outline the exact steps of our personalized eCommerce SEO services for your business.

Thematic Keyword Research for eCommerce

Keyword research is one of the most important factors of every eCommerce SEO campaign.

At Victorious, we have a systematic approach to keyword research analysis for eCommerce SEO. After starting the analysis for relevant keywords aimed to generate net new traffic, we map out keyword themes for each URL in our campaign. We use semantically tied keyword themes to specific URLs that drive more traffic and convert visitors into customers.  

Our next step includes targeting relevant long-tail keywords and pairing them with the URLs. This method of optimizing SEO for eCommerce sites not only helps rank your business higher in search results, but also helps map out the key phrases and words with the right competition levels we have a chance to rank for throughout the campaign.

Let's give your business the attention it deserves