Shopify SEO Tips & Services

Shopify SEO To SkyRocket Your Sales & Traffic

Online visibility in eCommerce maximizes profits because shoppers intuitively trust online retailers with high search engine rankings. Amplify your results and outperform the competition.

Shopify SEO

Commercially Viable Keywords

Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to drive qualified traffic.

Optimized Product Pages

Victorious ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

Laser Focused Link Building

The Victorious combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

SEO for Shopify How Victorious Works

  • Shopify Overview
  • What is SEO for Shopify
  • Scalable SEO
  • Process-Driven SEO for Shopify
  • SEO vs. PPC for Ecommerce
  • Tips before hiring an SEO agency

Shopify Overview

If you want to build an eCommerce store, you need a content management system (CMS) like Shopify to scale your business.

Shopify is a cloud-based SaaS (software-as-a-service) eCommerce platform. A monthly fee gives you access to an admin panel where you can enter store data, add products, customize your storefront, accept credit card payments, track and respond to orders.

The number one reason merchants prefer Shopify over other platforms is its ease of use. You don’t have to be a skilled developer to create and run your online store. It’s simple to add products, create discounts, and process orders. Web design is user-friendly—and easy—with Shopify’s drag-and-drop editor.

You can choose from a wide selection of free and paid design templates. These themes are clean and modern, and you also have access to a variety of editing tools to make your chosen theme match with your brand personality.

A subscription with Shopify includes secure, reliable hosting for your website. You don’t have to worry about your site crashing during peak traffic or hackers taking over your transactions. With 99.98% uptime and a free SSL certificate, Shopify guarantees you 24/7 customer support. You can contact support via phone, email, and live chat.

Those who want to build out an e-commerce site need a content management system to scale their business. This is good for any business that plans to become larger and wants to focus on growing the business, not manually processing purchase orders.

What is SEO for Shopify

Increasing revenue, particularly via website traffic, is top-of-mind for any ecommerce organization, and this is where SEO – search engine optimization – comes into play.

Building an online business with Shopify’s drag-and-drop interface might be simple, but standing out in today’s highly-populated ecommerce scene isn’t always easy.

With online sale revenues expected to soar from $3.53 trillion to over $6.54 trillion in 2022, online visibility is becoming a crucial component of success.

So, how do you make your online store stick out in a sea of competition? Shopify SEO is the answer!

SEO is a sure-fire way to connect more customers with your business. By optimizing your Shopify store’s pages, your business will rank higher in search engines like Google and Bing. With higher search visibility, you’ll attract more traffic, while increasing conversions and sales.

Shopify SEO simply means SEO improvements that are more unique to Shopify than other sites. While Shopify stores come with some useful things for SEO, such as a blog and the ability to redirect, it can also create SEO issues such as duplicate content. That’s why we recommend hiring a professional SEO agency like Victorious that knows the ins and outs of SEO for Shopify. This will include things like removing duplicate URLs from internal linking architecture, creating blog content for keywords with informational intent, adding structured data, determining how to handle product variant pages, compressing images to optimize site speed, removing unnecessary Shopify apps, and more.

Scalable SEO

Every website can benefit from SEO and needs continued optimization to obtain and maintain rankings for target key phrases. As any industry or marketplace evolves, so does search engine optimization. SEO helps build web authority and organic search traffic to your site.

Potential customers must be able to find your products via search engines. As an SEO friendly CMS, Shopify helps with best practices like customizable H1, title and meta tags, and SEO friendly URL formats. Shopify also seamlessly generates sitemap.xml files so new products and site changes are indexed and show up on search engines quickly. Sitemaps allow users and Google to read, understand and therefore rank pages. This is important to highlight because Shopify is able to change at the speed of your rapidly growing business while keeping your core pages up to date so you are getting as much commercially viable traffic as possible. Choosing the right CMS for your shop is important to how SEO can be utilized and implemented for the business owner.

Working with SEO marketing experts that follow Google’s best practices allows Shopify customers to capture and improve business as business trends change over time. This is crucial as SEO ensures you stay above the curve for search rankings.

Process-Driven SEO for Shopify

Our dedication to eCommerce search marketing allows us to use proven techniques and Shopify search engine optimization (SEO) strategies that will move the needle for your online store.

We follow a 7 step process to improve SEO on Shopify stores for higher rankings and more traffic from search engines—and a landslide of sales.

1. eCommerce Keyword Research
We find the highest volume and lowest competition keywords that are relevant to your products and categories. The intuitive keywords we select match commercial, volume, and competition levels to drive qualified traffic.

2. Shopify Site Architecture
We map those keywords to the pages of your Shopify website: buying intent keywords to collection and product pages, and informational intent keywords to blog pages.

3. On-page SEO
We then optimize your pages using best on-page SEO practices, letting Google know which keyword the page is focused on. We rank high-value product pages using 200+ optimization factors to outpace and outrank your competition.

4. Technical SEO
We audit your site to optimize for speed and improve metadata, rich snippets, and internal links. We set up and maintain your Google Search Console and sitemap.

5. Ongoing Content Plan
We create content focused on informational intent keywords to publish on your blog and wider publications. We seek your approval on all content deliverables so you know what’s going on and have a say in the process.

6. Backlink Building
We get unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website. Our laser-focused link building includes a variety of strategies including guest posting, cold email outreach, and more.

7. Narrative SEO Shopify Reporting
We provide a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. We also offer insight and opportunity to see every link built for you.

SEO vs. PPC for Ecommerce

PPC stands for “Pay Per Click” and includes paid positioning at the top of search results. While many ecommerce sites launch and immediately use a pay per click (PPC) strategy to create visibility for their store, PPC costs continue to become more and more expensive. Coupled with the increased costs, PPC is a non-equity building marketing channel. Once you decide to stop paying for the ad positioning, your website disappears from search results. Imagine losing an entire marketing channel – in seconds.

A recent study on buyer actions and personas found that, on average, PPC receives only 15% of all search engine visitors. The remaining 85% goes to organic results, which are obtained through the SEO channel. Investing in SEO will help gain web authority and equity to create sustainable growth. (In contrast, PPC is just a quick and temporary fix. It provides quick results but can’t sustain long-term growth without constantly feeding an ever-growing ad budget.)

Victorious supports ecommerce businesses with SEO agency expertise in:

Technical SEO: This is optimization of things on your online store such as page titles, headers, and meta descriptions. Using these avenues to improve crawl efficiency helps get your pages indexed and ranked by Google.

Content: Building keyword-optimized text on your core pages, as well as supporting blogs and other site pages, is an important piece of SEO strategy. Content matters because it tells potential customers (as well as Google) what you are about, and identifies how your website is relevant and authoritative.

Backlinks: Links are the backbone of SEO, and key to building longevity in search rankings. Out of the 200+ factors that influence how Google ranks websites, link-related factors account for 50-55%. Links build rapport and authority back to your website, so it’s important to have high-quality links pointing back to you.

Victorious is a preferred SEO agency for some of the most explosive ecommerce brands across the globe. SEO experts work closely with e-commerce clients, improving the efficiency of marketing spend through improved organic search rankings, to help reduce budget spent on PPC.

Tips before hiring an SEO agency

Quantify the goals you want to achieve. 25% traffic growth? 100 more site visitors per month? Have some numbers in mind. Only talk to agencies with track records of performance. Due diligence in selecting a provider will avoid headaches and pitfalls in the future.

Ask to see proof of results and examples of deliverables. If an SEO agency can’t give you this information, run the other way!

Running an eCommerce organization can be daunting, but your web platform is a great foundation. Once your site is up and running, SEO agencies like Victorious can help navigate the fine science of optimization, so that you, as the marketing leader, can concentrate on growing the business.

Felix Gray
Felix Gray
See how Victorious helped Felix Gray improve their organic search conversion rate by 729%

“Victorious has been with us every step of the way. We estimate ROI is over 10 to 1 – I can’t say enough about this team.”

How Victorious takes SEO ROI

Campaign Metrics

eCommerce
Goal Tracking
Revenue
Call Tracking

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Campaign Metrics Dashboard View
2020 SEO Market Leader

Why choose Victorious?

Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?

Dedicated to Data

Smart data for smart people. Each SEO campaign with Victorious is rooted in hard data collected, sorted, and analyzed by SEO experts. By taking the guesswork out of the process, the campaign is designed to reach your target audience.

Dedicated to Data

Real Time Analytics

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and ROI.

Real Time Analytics

Education and Empowerment

Transparency is the priority. Trust in the Victorious SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Victorious' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."

Education and Empowerment

ROI Obsessed

Yield positive ROI with Victorious' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Victorious' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.

ROI Obsessed
eCommerce SEO Services from Victorious

Together we'll conquer SEO

With the emergence of top platforms such as Shopify, Magento, WooCommerce, and BigCommerce, the need for eCommerce SEO (Search Engine Optimization) is huge. Victorious is one of the top eCommerce SEO companies filling the demand. With our award-winning SEO services for eCommerce websites, we have the experience and the know-how to turn your website into a selling powerhouse.

First, we take the time to understand your business. We get to know you and your brand inside and out. Who are your customers? What makes them tick? How do they land on your pages and what happens when they do? Do they stick around, make a purchase, or abandon their carts too often? We get to the bottom of what your toughest challenges are and take on your vision for the website. In other words, we own it.

  • eCommerce Analytics for SEO Services
  • Technical SEO for Ecommerce
  • Thematic Keyword Research for eCommerce

eCommerce Analytics for SEO Services

Any good eCommerce SEO consultant will stress the importance of analytics. But you need to make sure they are looking at the right data. Our specialists are certified to understand which variables matter the most when it comes to getting your customers to your page and converting.

But it’s not enough that we know what we are doing. We want to make sure you can understand every step as well. In fact, our Victorious Analytics ® reporting system helps you to track all of your keywords and phrases in real time, gives you complete transparency to see growth every month, and focuses on the end results or ROI to help you make decisions. Analytics doesn’t have to be a bunch of numbers eCommerce SEO “experts” flash around to attempt to prove their worth. We help you see the results of your efforts as they happen.

Technical SEO for Ecommerce

At Victorious, we never let a software tool do the SEO audits. Instead, our team of expert eCommerce SEO specialists take the time to research and understand your business and find a way to improve your current organic situation.

We start our audits by taking a deep look into your content and search for any existing issues. Also, we will inspect the overall structure of your website and check for any technical SEO glitches. After going through our list of 200+ on-site optimization factors and gathering all the information we need, our team will outline the exact steps of our personalized eCommerce SEO services for your business.

Thematic Keyword Research for eCommerce

Keyword research is one of the most important factors of every eCommerce SEO campaign.

At Victorious, we have a systematic approach to keyword research analysis for eCommerce SEO. After starting the analysis for relevant keywords aimed to generate net new traffic, we map out keyword themes for each URL in our campaign. We use semantically tied keyword themes to specific URLs that drive more traffic and convert visitors into customers.  

Our next step includes targeting relevant long-tail keywords and pairing them with the URLs. This method of optimizing SEO for eCommerce sites not only helps rank your business higher in search results, but also helps map out the key phrases and words with the right competition levels we have a chance to rank for throughout the campaign.

Let's give your business the attention it deserves