SEO for Travel Agency Websites

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Victorious' travel SEO solution leverages local, national, and international SEO tactics, international link building, and on page optimization to increase your search engine ranking and improve visibility.

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Commercially Viable Keywords

Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to deliver new customers.

Optimized Product Pages

Victorious ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

Laser Focused Link Building

The Victorious combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

Maximize visibility

SEO that helps you compete in the travel industry

The last decade has not been easy for independent travel agencies around the globe. This is especially true for the medium and small-sized agencies that have been facing stiff competition from the industry leaders. Increased regulations in the industry, as well as rising marketing costs, have made it very hard for smaller players to gain customers.

Despite this, a vast majority of vacationers and business travelers use search engines such as Bing, Yahoo, and Google to plan their trips. They are sometimes surprised at how complicated it can be to book hotels, cruises, rental cars, and plane tickets for their trips. All of that can be very time consuming and frustrating. As a result, travelers are turning to travel agencies that they find on the Internet for help. And they tend to go with whoever they find on the first page of the search engine results. This means that your business can flourish if you can position your agency’s website in front of these travelers near the top of the search engine results. But that’s easier said than done.

Although you might be able to understand the basics of Search Engine Optimization, or SEO, and can even optimize your website to some extent on your own, you likely need a professional digital marketing company on your side to break into the first page. While professional SEO services might incur initial costs, they’re the only foolproof way to achieve the desired results. In fact, it’s already been proven that paid SEO campaigns typically have a positive return on investment (ROI). In other words, SEO for tourism companies offers a cost effective way of reaching out to travelers.

Maximum exposure is very important for your travel agency. This is because the agency needs to position itself as one of the top solutions for travel needs. Through a search engine optimization campaign, your agency will be able to reach out to many travelers planning their trips online. The right travel SEO services can help your potential customers organically find your site when they are primed for a sale.

Your travel agency should also invest marketing efforts in vacation rental SEO services as most people in that space are using search engines as their first primary source of information. In fact, research has proven that more than 70% of travelers are now using Google and other search engines to plan their trips. And in the future, this number is only set to rise.

Our SEO experts at Victorious can place your agency right in front of traveler’s eyes right from the time they start an internet search. We will design and implement a highly personalized, effective SEO strategy for your agency, by using various travel SEO keywords along with onpage and offpage techniques to optimize your website.

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CitySwoon
See how Victorious helped CitySwoon increase unbranded organic traffic by 55%

"Working with Victorious is fantastic. They're precise in the presentation of approach and results which makes a big difference in small business."

How Victorious takes SEO ROI

Campaign Metrics

eCommerce
Goal Tracking
Revenue
Call Tracking

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.

Campaign Metrics Dashboard View

Maximize your visibility through SEO

  • The Advantages of Investing into SEO
  • The Role of SEO in the Travel Industry
  • Travel SEO and Link Building
  • Travel Content Marketing
  • How Travel Agencies Use SEO to Attract Customers

The Advantages of Investing into SEO

How do your potential clients find you in organic search?

Your potential clients enter travel-related keywords into the search engine, where every keyword has a hidden meaning. They have a specific intent behind every keyword that search engines are trying to determine. That’s why SEO for travel agency companies is so critical.

When searching for a travel business, your potential customers begin with generic keywords, but as their search narrows down, they get more specific. For example, suppose your customer wants to go on vacation in summer 2021. Here are a few keywords they might search:

best countries to visit in summer
best countries to visit in summer 2021
best cities to visit in summer 2021
best travel companies for families
XYZ travel company’s reviews
XYZ travel company’s discount codes

As you can see, they start with generic ideas, and then gradually limit their search by selecting a particular travel company and seeking their discount code before reservation.

That’s why you must provide quality content that is keyword-optimized, and corresponds to every stage of your customer’s journey.

The Role of SEO in the Travel Industry

Victorious SEO for travel agencies has become popular because it is driven by data and because its results are observable and profitable. Although titans in the industry are still using traditional marketing methods like television and radio, these methods are expensive and sometimes fail to produce desirable results. While the industry giants might be able to take more risks like these, smaller travel agencies want to put their funds with what works. Digital marketing is far more effective and it shows you have an eye on the long game.

With years of experience and functional know-how, Victorious SEO experts and strategists study every aspect of your site to get your website ranking where it should be. We’re the USA’s top SEO agency for a reason. See why ClutchⓇ and Search Engine LandⓇ named us the 2018 SEO Agency of the Year by starting with our free website analysis. Get in touch today!

Travel SEO and Link Building

Link building is an essential component of travel SEO, but link building in SEO for the travel industry can be challenging because it’s so competitive out there. One common way companies get ahead is to outreach to travel bloggers and other travel sites, but it’s not a fool-proof plan. Plus, the response rates are usually low.

We have observed that the link building strategies that work successfully in other industries often do not have the same level of success in the travel industry. This means you’ll have to work harder and get more creative to really stick out and build relevant links.

People build links in the travel industry in many different ways, all of which take a large amount of time and investment. Such as: an executive from the travel company getting interviewed by the top-authority sites; participating in a travel podcast and get linked to in the podcast notes; designing a remarkable data-driven infographics or travel calculator, and request bloggers to link to it in their content; or you guest post for other travel sites, linking back to your own.

Looks like a lot of work, right? But you don’t have to worry. Instead, our specialist travel SEO services can take care of your off-page SEO needs like link building, and you can spend less time on those investment-heavy efforts.

Travel Content Marketing

Travel content marketing is an important way of boosting SEO for tourism companies. By improving SEO, travel companies can drive traffic organically to their site. That’s why many travel companies today are focusing on designing in-depth travel guides and attractive brochures.

Content marketing for travel companies includes creating high-quality blog posts on your company website, guest posting on other travel blogs, creating lead magnets like online travel guides and ebooks, or designing high-converting email campaigns.

When it comes to travel content marketing, a big challenge is determining the budget and how to allocate it. Plus, you also have to associate content marketing with ROI. You need to track and monitor key metrics to see how your content marketing efforts are working and where you need improvement.

The main objective of travel content marketing is to create the visibility, traffic, and authority of your travel website, ultimately impacting your revenue. By connecting content marketing efforts directly with a strategic SEO campaign, you will be able to clearly understand ROI for your ongoing content marketing investments.

How Travel Agencies Use SEO to Attract Customers

By using SEO for tourism companies, local travel agencies have finally found a way to level the playing field and compete with the big players in the industry. And not only compete, but in some cases even outperform and outrank them within their local areas. Thanks to search engine optimization, local travel agencies are experiencing a new growth spurt that was unimaginable just a few years ago.

2020 SEO Market Leader

Why choose Victorious?

Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?

Education and Empowerment

Transparency is the priority. Trust in the Victorious SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Victorious' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."

Education and Empowerment

Scalable Campaigns

Launching a startup with limited capital? No problem. Want to test our process before ramping up your budget? Sounds good to us. With Victorious, all campaigns are structured to allow for seamless scalability. We'll prove our model, and you'll see revenue soar.

Scalable Campaigns

Real Time Analytics

The waiting game is over. Launching an SEO campaign with Victorious includes access to VictoriousAnalytics®, a real-time reporting platform that puts all SEO-data at your fingertips. Log in at any time of the day and see current keyword rankings, organic traffic growth, and ROI.

Real Time Analytics

Lightning Fast Ramp Up

Fully operational in 45 days or less. Don't wait months to see ROI - with Victorious' industry-leading Battle Audit you can experience results faster than any other agency.

Lightning Fast Ramp Up
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