WooCommerce SEO Services
Drive revenue to your WooCommerce sales platform
Victorious can help you battle the long road of SEO with your WooCommerce platform to combine the power of eCommerce with the success of our data-driven SEO strategies.
Victorious can help you battle the long road of SEO with your WooCommerce platform to combine the power of eCommerce with the success of our data-driven SEO strategies.
Intuitive keywords are selected by Victorious that match commercial, volume, and competition levels to drive qualified traffic during your WooCommerce SEO campaign.
Victorious ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.
The Victorious combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.
Every website can benefit from SEO and needs continued optimization to obtain and maintain rankings for target key phrases. As any industry or marketplace evolves, so does search engine optimization. SEO helps build web authority and organic search traffic to your site.
Potential customers must be able to find your products via search engines. As an SEO friendly CMS, Shopify helps with best practices like customizable H1, title and meta tags, and SEO friendly URL formats. Shopify also seamlessly generates sitemap.xml files so new products and site changes are indexed and show up on search engines quickly. Sitemaps allow users and Google to read, understand and therefore rank pages. This is important to highlight because Shopify is able to change at the speed of your rapidly growing business while keeping your core pages up to date so you are getting as much commercially viable traffic as possible. Choosing the right CMS for your shop is important to how SEO can be utilized and implemented for the business owner.
Working with SEO marketing experts that follow Google’s best practices allows Shopify customers to capture and improve business as business trends change over time. This is crucial as SEO ensures you stay above the curve for search rankings.
PPC stands for “Pay Per Click” and includes paid positioning at the top of search results. While many ecommerce sites launch and immediately use a pay per click (PPC) strategy to create visibility for their store, PPC costs continue to become more and more expensive. Coupled with the increased costs, PPC is a non-equity building marketing channel. Once you decide to stop paying for the ad positioning, your website disappears from search results. Imagine losing an entire marketing channel – in seconds.
A recent study on buyer actions and personas found that, on average, PPC receives only 15% of all search engine visitors. The remaining 85% goes to organic results, which are obtained through the SEO channel. Investing in SEO will help gain web authority and equity to create sustainable growth. (In contrast, PPC is just a quick and temporary fix. It provides quick results but can’t sustain long-term growth without constantly feeding an ever-growing ad budget.)
Victorious supports ecommerce businesses with SEO agency expertise in:
Technical SEO: This is optimization of things on your online store such as page titles, headers, and meta descriptions. Using these avenues to improve crawl efficiency helps get your pages indexed and ranked by Google.
Content: Building keyword-optimized text on your core pages, as well as supporting blogs and other site pages, is an important piece of SEO strategy. Content matters because it tells potential customers (as well as Google) what you are about, and identifies how your website is relevant and authoritative.
Backlinks: Links are the backbone of SEO, and key to building longevity in search rankings. Out of the 200+ factors that influence how Google ranks websites, link-related factors account for 50-55%. Links build rapport and authority back to your website, so it’s important to have high-quality links pointing back to you.
Victorious is a preferred SEO agency for some of the most explosive ecommerce brands across the globe. SEO experts work closely with e-commerce clients, improving the efficiency of marketing spend through improved organic search rankings, to help reduce budget spent on PPC.
SEO takes time and commitment. Make sure you have resources to manage your campaign and trust the process. We can see an initial “pop” within 45-180 days and then see sustained growth in rankings and ROI over the subsequent months.
Quantify the goals you want to achieve. 25% traffic growth? 100 more site visitors per month? Have some numbers in mind. Only talk to agencies with track records of performance. Due diligence in selecting a provider will avoid headaches and pitfalls in the future.
Ask to see proof of results and examples of deliverables. If an SEO agency can’t give you this information, run the other way!
Running an eCommerce organization can be daunting, but your web platform is a great foundation. Once your site is up and running, SEO agencies like Victorious can help navigate the fine science of optimization, so that you, as the marketing leader, can concentrate on growing the business.
When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that are sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Victorious.
In our efforts to continue to improve the SEO industry, we’ve introduced Narrative SEO Reporting. This Victorious account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:
We call this radical transparency and it’s a quality that Victorious lives by.
Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.
Ecommerce tracking works similarly to goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, eCommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through WooCommerce SEO, and analysis and improve where needed.
Goal tracking works best for larger businesses that want to see an increase in traffic, leads, and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the success of the eCommerce SEO campaign with data-driven results.
Throughout all eCommerce SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.
The account management in our SEO services includes monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.
After seeing ROI and revenue generated through the lens of an eCommerce SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.
For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that WooCommerce SEO efforts are actually bringing in more visitors, and thus more leads.
For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.
Increase organic traffic. Land first page search results. Collaborate with some really cool people. Need we say more?
Transparency is the priority. Trust in the Victorious SEO strategy is founded on educating and empowering each client to better understand the SEO process and campaign. Victorious' strategy is a point-by-point plan with a full explanation of why each step is necessary, how it will impact SEO, and what results can be expected. Have a question about the lingo or how a strategy was developed? We'll answer it. There is no question too big or too small - and we'll never tell you that it's all in the "secret sauce."
We're all MVPs here. Victorious takes pride in hiring and retaining top SEO talent by providing an environment where people thrive. Every member of the Victorious team is experienced and knowledgeable in SEO strategy, so you only work with people who know how to make your SEO campaign succeed.
Yield positive ROI with Victorious' data-centric SEO strategy. Whether you're a small business or a Fortune 500, every dollar counts. Victorious' sole success metric is ROI - if you're not earning, we're not succeeding. Never again guess if SEO is generating a net-positive return - your team and your investors will love the financial insight.
Smart data for smart people. Each SEO campaign with Victorious is rooted in hard data collected, sorted, and analyzed by SEO experts. By taking the guesswork out of the process, the campaign is designed to reach your target audience.
Any good eCommerce SEO consultant will stress the importance of analytics. But you need to make sure they are looking at the right data. Our specialists are certified to understand which variables matter the most when it comes to getting your customers to your page and converting.
But it’s not enough that we know what we are doing. We want to make sure you can understand every step as well. In fact, our Victorious Analytics ® reporting system helps you to track all of your keywords and phrases in real time, gives you complete transparency to see growth every month, and focuses on the end results or ROI to help you make decisions. Analytics doesn’t have to be a bunch of numbers eCommerce SEO “experts” flash around to attempt to prove their worth. We help you see the results of your efforts as they happen.
At Victorious, we never let a software tool do the SEO audits. Instead, our team of expert ecommerce SEO specialists take the time to research and understand your business so we can find a way to improve your current organic traffic situation.
We start our audits by taking an in-depth look into your content and search for any existing issues. We also inspect the overall structure of your website and check for any technical SEO glitches. After going through our list of 200+ on-site optimization factors and gathering all the information we need, our team will outline the exact steps of our personalized eCommerce SEO services for your business.
Keyword research is one of the most important factors of every ecommerce SEO campaign.
At Victorious, we have a systematic approach to keyword research analysis that jumpstarts our ecommerce SEO services. After starting the analysis for relevant keywords aimed at generating net new traffic, we map out keyword themes for each URL in our campaign. We use semantically tied keyword themes to specific URLs that drive more traffic and convert visitors into customers.
Our next step includes targeting relevant long-tail keywords and pairing them with the URLs. This method of optimizing SEO for eCommerce sites not only helps rank your business higher in search results, but also helps map out the key phrases and words with the right competition levels we have a chance to rank for throughout the campaign.